فهرست مطالب negar faryabi

Today, with the increasing intensity of industry competition, organizations must adopt non-traditional management tools and techniques to maintain competitive advantage as a dynamic as a dynamic activity. Therefore, the nature of the dynamic capability in an integrated framework should be examined in organization in a way that focuses on the dimensions of the measurement and how it is developed to create superior performance. Dynamic capability is affected by process alignment interactions and organizational learning culture and their joint effects on competitive performance. On the one hand, organizational agility is one of the mechanisms by which organizations develop their dynamic capabilities and thus enhance their performance. Accordingly, the purpose of this study is to investigate the effect of organizational process alignment and learning culture on competitive performance, with emphasis on the intermediate role of dynamic capabilities and organizational agility. The present study is a descriptive-survey method in terms of applied purpose. The statistical population consisted of IT managers in Tehran, a sample of 290 people based on the Klein formula and selected by available method. In order to collect data, a questionnaire was used and for data analysis, structural equation modeling and PLS software were used. The results of the research show that organizational process alignment and learning culture affect dynamic ability positively. Also dynamic capability strengthens competitive performance of the organization and finally organizational agility affects competitive performance of the organization.

Today, increasing competition in the education sector shows the growing importance of the university brand in educational institutions. Therefore, this study shows the factors affecting the brand performance of the university and the effect of using two strategic orientations simultaneously (entrepreneurial orientation and interactive orientation) on brand performance with the mediating role of extractive and exploratory capabilities (Ambidexterity). The present study is applied in terms of purpose and descriptive-survey method. The statistical population consists of all graduate students and doctoral students and university professors with business majors in prestigious public universities in Tehran. A sample of 285 people based on Klein formula and available sampling method was selected from among them Is. Structural equation modeling and PLS software were used to analyze the data. Findings show that there is a significant relationship between entrepreneurial orientation and interactive orientation with brand reputation with mediate role of extractive, exploratory and brand performance variables. The research framework helps university administrators design appropriate strategies to create the desired position in the minds of stakeholders.