نشریه میراث و گردشگری
پیاپی 7 (پاییز 1396)

McKinsey, Deloitte Company and some other valid individuals and companies estimated that the value of medical tourism in 2012 was more than a hundred billion dollars. This type of tourism has had the fewest disadvantages and greatest benefits for its destination. This type of tourism is a new phenomenon in Iran. This study evaluates potential of provinces of Iran in medical tourism. In spite of limited resources in this field, according to accessible data (IPD & ACI) and Morris technique, this study was assessed. Ultimately, according to facilitators, equipment and technologies beside reputable hospitals and doctors, Results show that Tehran, Khorasan Razavi, Gilan, Fars, Azerbaijan Gharbi, Golestan, Khuzestan, Azerbaijan Sharghi as well as Esfahan are the top 10 provinces in medical tourism. In general, we should sate that the country has not had enough substructure and superstructure for developing this kind of tourism; and if this way continues such as this way, the infrastructure will face to serious treatment.

Today, considering the ever-increasing importance of sustainability as the paradigm governing development, it is essential to address sustainable development. The tourism industry is one of the main indicators in the world economy, as it has grown from the second world war. From tourism as one of the important strategies, Hameel has been the main stimulant for social reconstruction and economic development. Proper geographical and water-specific conditions, handicrafts are among the features that contribute to the development of rural tourism in Iran. Tourism development can have positive and negative effects, economic, social and employment benefits and benefits. Achieving this requires the development and implementation of an appropriate strategic model by planners and tourism managers. Since the village of Tabas has the potential and potentials, it attracts a large number of tourists every year. In the present study, citation, library and field surveys have been conducted in the economic, social, cultural, environmental, and social aspects of the study. The study of the content analysis has been used to assist the strategic planning model of swot, and then the planning process, the proposed steps are also presented, the results It is argued that considering the fact that the level of vulnerability of villages is very high due to the development of tourism, planning and management of tourism in view of the limited opportunities and weakening of the weak points is necessary.

gastronomic tourism can be on of the key instruments in developing a positive image of a country internationally. Inasmuch as a local culture’s own unique cuisine and gastronomic embodies and expresses its character and may eventually, it can a tool to construction of gastronomic tourism brand at destination. The present study aims at the investigate the factors affecting the construction and management of gastronomic tourism brand and the opportunities resulting from the construction and management of gastronomic tourism brand. The type of this study is descriptive-experimental method and qualitative method was used. The data was gathered through an interview form and a questionnaire. Lastly, the data was analyzed using Coding method (open and Axial coding). Literature reviews and experts opinions, the clearest results of the Coding method indicated that factors such as , food diversity, marketing, urban management, cultural diversity and urban vitality can be effective in construction and management of gastronomic tourism brand in city of Rasht and economic opportunities of the opportunities of construction and brand management was effective.  

Due to the increasing complexities and the reduction of the planning and policy making management power,some important issues related to the development and management of tourism planning are decentralization,self_management and region _centered .As we have observed during last years a lot of researches have been conducted in this context and a mutual relationship  have been emerged between three variables of policy science,planning management and policy making to plan the development. Howerver there are two methods for tourism planning's management and development: the first one is governmental in which the central government is responsible for all the affairs.  In fact the system is being planned and managed in a centralized form.  The second method is called administration in which the local planning and management is divided into 4 backbones of the administration e.i municipality,local councils,people _baced organizations and the private sector. Each backbone provides sources for development and management. This article tries to answer the question that how the backbones of the local government can form the tourism management and development by providing the required resources and potential and accelerate the planning and policy making trend? Indeed the backbones accelerate the trend of the management and development by their common relationship and by providing some resources,thus municipalities provide technical facilities and resources,local councils are the sources of civil society (including sociocultural properties), private sector supplies managerial sources and efficient exploitation methodsand people _basedorganizations are organizations arise from people that are the sources of citizens enabling for local responsibilities. Accordingly the present research collecting the necessary data describes,analyzes and infer data to characterize the rate of research variable effects. Also it has been tried to exploit valuable works related to the topic.

The tourism industry is one of the most diverse aspects in which cultural tourism is one of the most important types of it, and it is the source of cultural and cultural interaction between nations and societies. In this research, we are going to outline the relevant theoretical foundations for explaining the relationship between cultural tourism and the sustainability of cultural identity. This research is a fundamental research that has been done by descriptive method and data collection tools are documentary and library studies. The results of this research show that Iran has many abilities to attract tourists and to develop cultural tourism in the field of cultural identity indicators and in various cultural-heritage, subcultures, historical-cultural, religious-religious, and so on. In addition to significant economic benefits for the country, it can be an important factor for the introduction and dissemination of a rich Iranian-Islamic culture on an international scale.  

Urban furniture is one of the main parts pf urban spaces tht with its presence could improve the quality and efficiency of the space in any place and would provide the comfort and tranquility for the space adequately. Urban furniture organizes aparge part of activities in the city and would cause and increase in citizens’acquiring of the perimeter environment and increses their joy and convenience of them in streets, parks and other urban areas. In the present study, the role and place of urban furniture in urban places of Gorgan city has been analyzed and evaluated from the perspective of citizens. Thepeading approach of this study according to the subject and principals under study, is a combination of descriptive-analytic and field study methods that has been performed with completion of questionnaire in different parts of Gorgan city. The society of study includes the citizens of Gorgan city in the year of 2017 that a number of 384 individuals of them were chosen using the Cochrane formula and the five choice questionnaire withpickert spectrum were distributed amongst them using simple random method. The questionnaire of the study is researcher made that its visual vaidity has been approaved bypecturers and its realiability has been approaved using the CronBach’s alpha equalt to 0.85. for evaluation of research hypotheses the single sample T examination and Chi square examination in the SPSS software were used. The results gathered from the study shows that the urban furniture influences beautifying and giving identity to urban spaces, physical and mental health of citizens and qualifying the urban spaces. Also amongst the variables of urban furniture and tourism attraction in Gorgan city and also amongst the variables of urban furniture and tourism developmentpies a positive and meaningful relationship.

The present study was carried out with the aim of feasibility study of agritourism project in the northern part of Nazhvan region of Isfahan by descriptive-analytical method. After theoretical studies, four dependent variables were extracted. Data was collected around them using thirty nine independent variables based on a combination of library studies, field observations and questionnaires. Data and information analysis was also carried out using quantitative and qualitative methods. The results show that the studied area is rich in natural features and can provide agricultural activities as well as necessary services. Also, farmers' ability to implement the plan is desirable. This research is important among the other studies in terms of examining a wide range of independent variables, as well as paying particular attention to the role of farmers in the success of the project, and the final results indicate the high ability of the area to implement the agritourism plan.

One of the most important tourist attractions that has a significant role in tourism activities is religious tourism. Religious Tourism means traveling pilgrims to important religious places. This thesis is aimed at identifying the negative cultural-social consequences of religious tourism in the city of Qom. In this research, grounded theory has been used to analyze data and the data collection and data analysis processes are completely interdependent, also the primary analysis of data is the basis for collecting data. For open coding, documentary analysis method in two stages of axial coding and selective coding has been used. The coded data is grouped with other data, based on their common features. Based on the views of people in the study attempting to expand concepts and study the relationships of variables. This research carried out with an interpretive-constitutive approach and qualitatively method, also has used the grounded theory approach to conduct research and analyze data. In this research, 41 officials, clerics, professors, experts and citizens of Qom have completed the interview. The result shows that from the viewpoint of interviewers, tourism don’t have significant negative impact on the city of Qom and has more positive effects. Finally, the study tries to made proposals to promote religious tourism in Qom.