نشریه ره آورد سیاسی
پیاپی 45-46 (پاییز و زمستان 1394)

The weakness and the decline of Pahlavi government in Bahman of 1357 (February of 1979) was due to the act of different groups specially advocates of the political Islam discourse, which presented its desired myth in an instable atmosphere, subsequently, attracted the floating signifiers and collected them into an equivalent sequence. All these things together result in the expansion of its hegemony and defeat of Pahlavi discourse. At last, the so-called political Islam discourse represented itself as the prevailing one among its competitors. Answering the reasons of the conflict among political discourses, we can say, according to the study, that other discourses were unable to bring about their hegemonic requirements. This led to rigidity of discursive elements. In this atmosphere, the discourse of political jurisprudential Islam collects other micro discourses under the flag of the Islamic revolutionary one through applying two elements: subjectivity and Imam Khomeini’s leadership. The discourse of political jurisprudential Islam was more available and its superiority was being capable to afford signifiers with its elements with people demands –in which other discourses were not successful.

Today, one of the most common topics in the governmental domain is forming public opinion. Although it has not been a long time since the word "Public Opinion" devised, this term has been under the ruler's magnifiers since the foundation of human societies. To sum up, it can be said, there are two points of view about the very Managing Public Opinion: The first is considered to give a direction to the people's thought in order to keep the power and the office. In the second point of view directing public opinion is conducted with the goal of cultivating people and leading them to the prosperity. In this assay, the writer is going to answer this question that in Imam Ali's State how was public opinion management conducted and with what goals? So beside spelling out the public figure among the Arabs, before and after the shining of Islam, and pronouncing restrictions on the way of deploying directions on public opinion. In Alavi State with the emphasis on Imam Ali's Letter to Malik-e Ashtar at the time when Malik was elected as the governor of Egypt province, we try to prove that directing public opinion has done with the goal of leading people to the prosperity rather than just exploiting it.