نشریه مدیریت ورزشی
پیاپی 37 (تابستان 1396)

The aim of the present study was to rank the Iran basketball premier league teams by Promethee method, according to 4p: product, place, promotion, and price. This study was descriptive, and used a 36-item marketing mix questionnaire. The validity of this questionnaire was confirmed by 10 university professors, and its reliability was obtained by Cronbach’s alpha ( =0.87). Statistical population was equal to the statistical sample (N=n=72). Entropic method was used to weigh indexes relating to each factor, and Promethee 2 method was applied to rank basketball premier league clubs based on 4p. The results of weighing factors in basketball premier league indicated that ‘promotion’ factor was the most significant, and ‘price’ factor was the least one from subject's viewpoints. According to Promethee 2 method and based on 4p, it was determined that Azad University club acquired the first rank (5.72268), and Tehran Saman club was placed at the end of this ranking (-8.13001) among 12 teams present at basketball premier league. In other words, Azad University club had the best situation of all other clubs according to four marketing mix factors.

A aim of this study was to evaluate quality service of private clubs in Lorestan province using SERVQUAL model. The research method was descriptive-survey conducted as a field. The population of this study consisted of customers and managers of 60 private clubs. 52 clubs were selected by Morgan table and 155 questionnaires were distributed among their customers and managers. Two questionnaires were used to collect data: Yi-Chin Liu standard questionnaire (α=0.81) to survey customers’ expectations and perceptions and a researcher-made questionnaire (α=0.85) to determine five gaps of SERVQUAL model. The validity and reliability of each questionnaire were approved by professors. The results showed that in all dimensions of quality service in private clubs, there was a significant difference between favorable situation and existing situation (P

The aim of this study was to investigate the relationship between single loop learning and knowledge management in Sport and Youth general offices of western region of Iran. The research method was correlation and application in terms of goal. The population consisted of 274 subjects and 153 subjects were selected as the sample. Single loop learning questionnaire (derived from the conceptual model of Beats) and knowledge management questionnaire (a mix by Jashpara et al.) were used to collect data. Descriptive and inferential statistics (K-S test, correlation coefficient, stepwise regression) were used to analyze data. The results showed the single-loop learning as the predictor of knowledge management. In the meantime, the use and application of knowledge (β=0.403) was the factor which was influenced by single-loop learning more than other factors of knowledge management in Sport and Youth general offices of the western region. According to these results, it is suggested that managers and employees should collaborate in single-loop learning and development and its components so that an effective step can be taken to improve knowledge management in Sport and Youth general offices in western region of Iran.

One of the new theories in organizational leadership is transformational leadership. Transformational leaders prefer effectiveness to efficiency and try to benefit from the human resources according to their and employees’ spirits. Emotional intelligence is also one of the new concepts in the area of employees-managers relationship that assesses the ability to understand and control their and others’ emotions. In this study, due to the low number of population, all population was selected as the sample. So, the census sampling method was used. Sample consisted of 63 managers (higher, middle and operational) of Sport and Youth offices in Qom province who were assessed using two standard questionnaires: Siberia Shrink Emotional­­ Intelligence and Transformational Leadership Style. These questionnaires were approved by professors and their reliability was calculate by Cronbach's alpha as 0.94 and 0.93 respectively. Data were analyzed using one-sample Kolmogorov-Simonov test, Pearson correlation coefficient and multiple regression at a significance level­­ of P≤0.05. The results showed a relationship between emotional intelligence and transformational leadership style of managers in Sport and Youth offices of Qom province. Also, the stepwise multiple regression analysis showed that among the five components of emotional intelligence, empathy and self-awareness were able to explain changes in transformational leadership. Thus, if managers of sport organizations employ a managerial and emotional evaluation system as a part of the organizational recruitment and management processes and systems, they can increase the efficiency of their organizations.

The aim of this study was to investigate the role of customer relationship management in competitive advantage of swimming pools in Birjand city. The study method was descriptive- correlation. 214 clients of Birjand swimming pools completed the two questionnaires: Competitive Advantage Questionnaire (Hosseini, 2011) and researcher-made questionnaires which assessed the competitive advantage and customer relationship management respectively in swimming pools. For data analysis, the Kolmogorov-Smirnov test, one-sample t test, Pearson correlation coefficient and multiple regression analysis were used. All data were analyzed using SPSS software at a significance level of P≤0.05. The findings showed a direct and significant relationship between apparent advantage (r=0.36), sustainable advantage (r=0.47), dynamic advantage (r=0.43), congruent advantage (r=0.36) and combined advantage (r=0.35) with customer relationship management. The results of stepwise regression analysis also showed that the predictor variables could totally explain 35% of the variance changes of customer relationship management. Regarding the results of this study, it is suggested that swimming pool managers should use a strategic CRM program to develop their competitive position and to gain a competitive advantage which can maintain current customers’ loyalty and absorb more customers.

The aim of this study was to provide a model for the effect of organizational spirituality and ethics on job involvement in experts of the Ministry of Sport and Youth. This study was descriptive-correlation in terms of data collection and application in terms of goal which was conducted as a field. The Milimanquestionnaire was used to measure organizational spirituality and a researcher-made questionnaire was applied to measure organizational ethics and job involvement. The validity of the questionnaires was confirmed by a group of academic experts through factor analysis technique and they were distributed among the population after determining reliability. Multiple correlation coefficient and structural equation modeling were used for data analysis. The results showed that organizational spirituality had 0.51 multiplier effect on job involvement and 0.42 multiplier effect on organizational ethics. Multiplier effect of organizational ethics on job involvement was also achieved 0.55. The model presented in this study confirmed the effect of organizational spirituality on job involvement through organizational ethics. As a result, the managers of Ministry of Sport and Youth can improve job involvement and ultimately organizational performance by creating a spiritual and ethical climate.

The aim of this study was to examine the role of personality in employees’ silence and organizational indifference. The statistical population consisted of all employees in Sport and Youth general office of Kerman province and all of them were selected as the sample by census sampling method (n=92). Data were collected by big five personality (Den Eve and Oswald, 2012), employee silence (Brinsfield, 2009) and organizational indifference (Danaei Fard et al., 2009) questionnaires. Pearson correlation coefficient and path analysis were used to analyze the data. The results revealed a significant reverse relationship between conscientiousness, openness to experience and extraversion with silence and organizational indifference. Findings from path analysis showed that personality had a direct effect on employees’ silence and organizational indifference and it indirectly influenced indifference through employees’ silence. Therefore, it can be concluded that those employees with conscientiousness, openness to experience and extraversion personality would not be silent on the problems in the organization and will be sensitive to the future of the organization. Thus, if organizations seek to have the culture of comments, they should consider personality as a part of human resources planning process.

The aim of this study was to investigate the role of the third world rock climbing festival of Bisotun in developing tourism in Kermanshah province. This study was descriptive-analytical that was conducted as a field research. The statistical population consisted of organizers of the third world rock climbing festival of Bisotun and the sample equaled the population. A researcher-made questionnaire was used to collect data; its content validity was approved by sport management professors and experts and its reliability was calculated by Cronbach alpha as 0.89. Descriptive and inferential statistics (one-sample t test) was used to analyze data. The results showed that role of the third world rock climbing festival of Bisotun was significant in the political dimension of tourism development (mean=4.27), sociocultural dimension (mean=4.0) and environmental dimension (mean=3.47). But it was not significant in economic dimension (mean=3.06).

Exporting sport goods is one of the most important sectors in sport industry which plays a vital role in increasing economic growth of different countries. Also, due to the reliance of Iran on single-product economy and salvation of Iran from economic pressures and crises, attention to this section of the sport industry which a capacity to its prosperity and development has been provided, is required more than before. Therefore, Using Granger causal test, this study examined the relationship between sport industry export and non-oil export. The model variables were all growth rate of main variables at constant prices of 2006 in the period of 1992 to 2012 collected from Central Bank and the Central Customs of the Islamic Republic of Iran. Granger causality test results revealed that the hypothesis of lack of causality between two variables could not be accepted. So, the growth of sporting goods export at 99% confidence was the Granger reason of the growth in non-oil, and the growth of non-oil export (except for sport) and the growth of non-oil export at 95% confidence was the Granger reason of the growth of sporting goods export. Also, the other findings showed that the causal relationship between the variables of the growth of sporting goods export and the growth of non-oil export (except for sport) was interactive. So it can be generally said that the variables of growth of sporting goods export and the growth of non-oil export (except for sport) affect each other.

Development is a goal most people consider as a necessity. It is inevitable to identify the existing differences of locales across the province in terms of provision of diverse indices so that the plans appropriate to each locale can be made. Using numerical taxonomy, the present study evaluated the spatial distribution of Isfahan cities in terms of sports sites and facilities using 18 indices. The main aim of this study was to find the existing gap among these cities in terms of sport sites and facilities. The statistical population consisted of all the cities of Isfahan province. The results showed that as long as sport sites and spaces were concerned, Isfahan, Kashan, Mobarakeh and Shahinshahr benefited more than other cities. Khor and Biabanak, Felaverjan, Natanz, Fereydunshahr, Lanjan, Nain, Khansar, Barkhar and Meimeh and Ardestan were deprived of such facilities regarding those indices under study. The results implied a kind of inequality and imbalance in the development of sport facilities in the cities of Isfahan province. Meanwhile, Isfahan city had the first place in the mentioned indices as it is the political center in this province.