نشریه مدیریت ورزشی
سال دهم شماره 1 (پیاپی 40، بهار 1397)

The aim of this re search was determin ing the relation ship bet ween internal communicat ion effect iveness and change acceptance in staff of physical education faculties of Tehran Universities. Method of the research is correlation kind. The statistical popula tion was all staff of physical education faculties of Tehran Universities (in general: 81 people). For sample mak ing the total number of sampl ing were used and totally 80 questionn aires were gathered. Internal communicat ion effective ness questionn aire of Shall anberger (2009) and change acceptance questionnaire of Elving (2009) for collecting data were used. Ten sports manage ment professors were confirm validity of questionn aires and re liability of questionn aires also was calculat ed by Cronbach ’s alpha coefficient (Internal communicat ion effectiveness questionnaire: 0.78, Change acceptance questionnaire: 0.85). The analysis of data was assessed in two distinct levels: descriptive and inference (Kolmogorov smirnov Test, Linear regression). Results showed that the relationship between internal communication effectiveness and Support for change, Willingness to cooperation in change and change acceptance in staff of physical education faculties of Tehran Universities is significant. According to the research results it can be said that for increasing change acceptance in staff, administrators of physical education faculties must improve the communication effectiveness and thereby increase the possibility of success of change programs.

Tourism and sport are attractive phenomena that their placement together can lead to significant synergies in both domains. The purpose of the current study was to find the relationships among variables of Perceived quality, Satisfaction and Intention for revisiting sport tourism places by using Structural Equation Modeling (SEM). This study was a survey-descriptive and a practical one according to research purpose. Research population was sport tourists who have visited Noshahr as a sport tourism destination in 1391. A sample (n=310) of sport tourists was selected through available sampling. The reliability of questionnaire was found to be 0.87 according to Choronbach’s alpha and the validity of questionnaire was verified by using point of views of experts of sport management and marketing management. AMOS18 and SPSS18 were used for data analysis. The model validity and the relationships among research variables were verified by using structural equation modeling. According to research findings, tourist's perception of sport tourism destination has influenced their satisfaction, and this issue has positively influenced their intention for revisiting the tourism destination. The findings of this study can lead to a better understanding of behavioral mechanisms that can help provide reliable principles for maintaining and developing the revisiting of a tourism destination.

The aim of the present study was to determine the relationship between communication skills (including components: audiovisual skills, attitudes, and verbal), social capital (including components: trust in the organization, collaboration, compassion and reciprocity) in the province of sports organizations was. Research methods Descriptive correlational survey is. The population of the province are all employees of a sports organization. The population of 205 patients from a sample of randomly selected by cluster sampling. In order to collect data from the questionnaire with the reliability of communication skills (0/84) and the reliability of social capital (0/91) was used. To describe the data and descriptive statistics to examine the effects of observed variables on latent variables and inferential statistics were used structural equation modeling. Statistical analysis revealed a correlation coefficient (r=0/569, P =0/01) was positive and significant at the level (0/05) is the communication skills and social capital. Based on the results of structural equation modeling, communication skills level (0/21) has an effect on social capital. This number indicates the effectiveness of the positive and good communication skills on the acquisition of social capital in the province is the sports organization. The conceptual model of social capital will Ratayyd path analysis and communication skills.

Human resources are the main resource in any organization and institution. Therefor identify and development of human capabilities can play an important role in sustainable development. The aim of this study was to identify human capabilities in sports and determine their development level, also designing a Model of Development Human Capability in Sport which was conducted through qualitative research method with the fundamental-exploratory nature. Research data were collected through snowball sampling method and based on in-depth interviews and focus groups composed of experts. According to grounded theory data and constructivist approach were analyzed after coding. The results showed that human capabilities in sports were divided into three levels of fundamental, support and operational capabilities. The results also indicated the requirement for taking necessary measures at the transforming individual factors, underlying, and transforming structural factors and transforming contextual factors for the development of human capabilities in sports so that it would lead to the development of human capabilities in all aspects of the sport.
Human resources are the main resource in any organization and institution. Therefor identify and development of human capabilities can play an important role in sustainable development. The aim of this study was to identify human capabilities in sports and determine their development level, also designing a Model of Development Human Capability in Sport which was conducted through qualitative research method with the fundamental-exploratory nature. Research data were collected through snowball sampling method and based on in-depth interviews and focus groups composed of experts.

This study tries to have a content analysis of all primary school textbooks in order to assess Olympic educstion level in these books. Statistical universe include all elementary textbooks, 36 book in 5 grades and 4328 pages totally. This type of research is a descriptive research that take advantage of the content analysis method. These books were analysed page page and word to word and determined were recorded in a prepared checklist. Excel software was used for charting. After Data analysis results show that sport is observed in all grades but not in a continuous and targeted way. In the fourth grade sport is more considered. But in the case of Olympic instructions, in first, second, third and fifth grade we see no attention to the Olympics and its philosophy and only in the fourth grade we are referred to Olympics and its principles in a pictorial or written form. Among all the books, Farsi book have most references to the sport and the Olympics.

The purpose of this research was to design and Codification strategies develop traditional indigenous sports in Kerman. The research method was description of the type case studies. The research statistical population in Part interview and identify strengths, weakness, opportunities and threats have formed expert of field and in the distribution of questionnaires, all athletes, experts, referees, coaches, managers and experts in indigenous -traditional sports Kerman province Which was in total (1,600 persons) and According to clear the population size By using Krejcie and Morgan table The statistical sample was considered equal to 210 that Of this number, 193 questionnaires were collected. To analyze the data were used descriptive and inferential statistics and SWOT analysis. According to the final score of internal factors evaluation matrix (2/807) And external factors evaluation matrix (2/429), was found that traditional -indigenous sports strategic position of Kerman province is located in the region of conservative (WO). er, 193 questionnaires were collected. To analyze the data were used descriptive and inferential statistics and SWOT analysis. According to the final score of internal factors evaluation matrix (2/807) And external factors evaluation matrix (2/429), was found that traditional -indigenous sports strategic position of Kerman province is located in the region of conservative (WO)er, 193 questionnaires were collected. To analyze the data were used descriptive and inferential statistics and SWOT analysis. According to the final score of internal factors evaluation matrix (2/807) And external factors evaluation matrix (2/429), was found that traditional -

The aim of this study was the model of the effect of sport marketing mix on fan’s satisfaction and intention to come back in Tehran popular clubs of professional football league. current study was particular as from aim aspect and it was descriptive- survey as from collecting data aspect. population of this study included all of the fans that was buying in minimum one ticket of the games of one of Tehran popular clubs that was attending in professional football league in 1394-1395 season and these fans were attending during the games. In terms of the number of questions of the questionnaire the sample size was was determining 310 fans. conceptual model was designed, after that the questionnaire was designed on base that. And the validity was accepted by some of university sport experts and from the way CFA method. After that determining reliability, the questionnaires was distributed among sample cases. For analyzing the data was used multi correlation coefficients and SEM method. result was shown that marketing mix has effect coffeicient (0.56) on fans’ satisfaction and effect coffeicient (0.51) on fans’ satisfaction. Also fans’ satisfaction has effect coefficient (0.63) on fans’ intention to come back.

The aim and objective of this study was to present the Gray cluster analysis model in performance evaluation and ranking of sport boards. The area under investigation was Esfahan province and the statistics sample were sport boards which are team games by ball including football, volleyball, handball, basketball, Rugby, and baseball (and softball) boards. They were ranked by Gray clustering analysis based on four main and important elements of hardware development (3 indices), public sports development (5 indices), championship and professional sport development (6 indices), and human resources development (8 indices) (22 indices in total). The results of this research showed that handball board was the first board, football board was the second board and basketball board was the third board, rugby, volleyball, and baseball boards followed respectively. Finally, research model was provided for performance evaluating and ranking of sport boards by Gray cluster analysis method according to passed steps.They were ranked by Gray clustering analysis based on four main and important elements of hardware development (3 indices), public sports development (5 indices), championship and professional sport development (6 indices), and human resources development (8 indices) (22 indices in total). The results of this research showed that handball board was the first board, football board was the second board and basketball board was the third board, rugby, volleyball, and baseball boards followed respectively. Finally, research model was provided for performance evaluating and ranking of sport boards by Gray cluster analysis method according to passed steps.

The aim of this study was Examination the role of social support on sport commitment among the women participating in sport activities. the population of this study consisted of all women that participated in Sporting activities in Mazandaran Province, out of which 297 questionnaires returned and analyzed as study sample. After estimation the questionnaires validity and reliability, the demographic, social support (Wax, 1986) and sport commitment model (scanlan, 1993) questionnaires were used to collect the data. Findings indicated that sport commitment have a positive and significant relationship with family support, friends support and others support. Path analysis test shows that social support factors have direct effect on sport commitment. The section of total effect indicated that the largest effect on sport commitment was related to friends support (β=0/38). Endogenous Variable’ R-Square indicated that %36 of sport commitment variance respectively is predictable bye exogenous variables. Finally, the Model showed a good fit to the data.

The purpose of this study was to investigate the role of market orientation in business profitability of Kermanshah City' bodybuilding halls. The population of study consisted of all managers of bodybuilding halls of Kermanshah City (N=153) that sample size were determined by Cohran formula and simple sampling method (n=113) that finally 113 questionnaires were returned. To collect data, market orientation questionnaire developed by Ramayah et al (2011) and business profitability questionnaire developed by William et al (2009) were used. Internal consistency of questionnaires by using Cronbach's alpha was determined respectively 0.87 and 0.79. Descriptive and inferential statistics methods were used for data analysis. The findings showed that between customer orientation and business profitability there is no significant correlation. Between competitor orientation and business profitability significant correlation wasn’t observed. Research result showed that between inter-functional coordination and business profitability there is significant positive correlation. Among dimensions of market orientation, inter-functional coordination has the ability to predict business profitability. It is recommended to the manager of bodybuilding halls in Kermanshah City that must with improvement and development of market orientation in their club, underlying profitability of their business.

This study was conducted to identify and analysis effective factor of institutionalize sport culture in children and adolescences. The population was all professors in field of children and adolescence sport (sample=25) people and in quantity sector was physical education teachers in Iran (n=5682), and the sample was (n= 122) teachers, (66 male, 56 female), in year 94-95, sample chosen randomly in 6 city. The instrument was questionnaire, based on Qualities sector of study validity of that proved by 12 university professors and reliability approved (0.82). Factor analysis by varimax rotation showed six factors include Family activities and peer groups, the activities of nongovernmental organizations (private sector and NGOs), the activities of state institutions (sports organizations, schools and media), public and private sector activities, the activities of religious and religious organizations and facilitating activities can predict 49.72 percent of institutionalize sport in children and adolescence in view of sport teachers. Parental information and emotional support in the field of sports (0.76), the construction of sports clubs by gender in the private sector (0.75), having extracurricular activities in school (0.75), up-to-date, accessible The existence and adequacy of sports facilities for children and adolescents (0.84), the presence of clergy in sporting events for children and adolescents (0.69), and the provision of equipment and facilities for athletic activities at home by parents (0.56), respectively Each of these factors is the most effective factor. So effective factor of institutionalize sport culture in children and adolescences must be pay attention by families and country sport planners.

The purpose of this study was testing the model of spectators’ satisfaction in Premier League of Iranian Football. The research method was descriptive survey with functional purpose. For this purpose 750 spectators from to ten teams of football Premier League were selected as sample. Data collection instrument was a researcher made Scale based on similar studies of Yoshida and James (2010) and Biscaia, et al., (2013). Reliability of research instrument was obtained 0/93 using Cronbach's alpha. For data analysis, descriptive statistics and structural equation modeling was used. The results showed that the model has appropriate fitness and can be used to evaluate satisfaction of Football spectators. The overall effect of the game and service satisfaction variables was significant on behavioral intentions. Research Overall results showed that, although the proposed satisfaction model may not fully reflect consumer behavior intentions but the clubs will benefit from spectators perceptions of the quality attributes of sporting events and this information can have a good diagnostic value and good guidance for reform, improvements and enhancements of provided services.