فصلنامه مدیریت توسعه و تحول
پیاپی 30 (پاییز 1396)

In modern banking, banks and financial institutes can be professional users of social media to conduct marketing, provide customer services and information since using social media is a crucial factor to success for banks. On the other hand, this research has been dedicated to the role of media in communicative marketing strategies with the focus on factors effective on social media in those strategies. This research is a survey-descriptive research and methodology is a correlative one. To gather information from professionals, professors and experts of banking, questionnaires were filled by 210 top and middle managers of Bank Tejarat. Significance level of all variables was approved by Kolmogorov- Smirnov test and by using Spearman correlation test, hypotheses of research were verified. The findings of the research revealed that all variables of the research have accepted significant level and the mean rankings of variables show significant difference. Increasing legislative barriers, customer acceptance and social culture determine applying the social media. The four variables of the research have significant difference and they don’t have the same rankings. Rankings are: Customer acceptance (2.93), Infrastructure (2.90), Social culture (2.53) and legislative barriers (1.64). Also the mean of variables according to age and gender, unlike education, shows significant difference.

The main purpose of this article, the development of a comprehensive model of knowledge management in Iranian banks is wisdom. For this reason, a both qualitative and quantitative approach separately in the completed pattern has been followed. In a small phase, through exploratory factor analysis identified 14 infrastructure knowledge management And their correlation with knowledge management cycle through Pearson test was 36%.Also, in qualitative phase and by interviewing bankers, were asked to express the knowledge domains Bank The four areas of marketing, risk management, customer service, and human resources have been identified as areas of knowledge. Then take part in a questionnaire phase of the sample (n = 148) were asked to determine the extent of the use of knowledge management tools in the bank, Type the necessary tools to improve their above mentioned four areas. By counting the frequency of responses, 8 marketing tool, 14 Tools for risk management tool for the customer 15, and 8 for the field of human resources bank, was diagnosed applicable. Based on the model map of the Article 14 knowledge management infrastructure can facilitate knowledge management cycle in four areas.

The present research is conducted to investigate the relationship between Customer Perceived Value and Customer performance in banks of Poledokhtar. The present research is operational and its data were collected by descriptive- surveying method and also it is a correlative study. Research population of the present research is including all customers of banks in Poledokhtar city that are unlimited. 384 cases of customers were selected Category Randomly as research sample by Cochrane formula. The device of collecting data is questionnaire that Face and content validity was confirmed by relate experts, and construct and convergence validity was confirmed by the statistical methods. The reliability of the questionnaire through construct validity was assessed using confirmatory factor analysis and Cronbach's alpha coefficient. The value of this coefficient is 0.911 and for the customer performance questionnaire is 0.918. Data were analyzed by Lisrel and SPSS softwares. The findings of the present research indicated that there is a direct, Positive and significant relationship between Customer Perceived Value with customer performance. Also there is a direct, Positive and significant relationship between Customer Perceived Value with all 6 dimensions of customer performance.

The purpose of this research is to identify the factors affecting the development of administrative health in which the researcher seeks how to create administrative health in an important organization in the city administration, the tehran municipality.For this purpose, the subject literature has first been studied and the research community and researches done in this regard have been considered by the researchers. The statistical population of the research is considered by the staff of tehran municipality District 2.Considering the type of exploratory research and the method of collecting field information and data collection tool, the questionnaire was used so the research method is survey.Validity of the questionnaire was confirmed by experts and the reliability of the instrument was confirmed by cronbach's alpha test subsequently, sub-questions were tested by T-test.The results of statistical analysis indicate that all of the research submissions, namely, the impact of cultural, managerial, political, judicial, value, and structural factors on the administrative health of the municipality have been confirmed.According to the results of Friedman's ranking, among all the factors of this research, the most structural factor and the least value factor has the effect on municipal health.

Mobile banking is One of the newest technologies In the Banking with Existence Many benefits Very few users in Iran. This study aims to, Recognition Factors Effective The acceptance Mobile banking With Integration Unified Theory of Acceptance and Use of Technology And Task-Technology Fit . The study was an applied study in terms of objective and a correlation survey in terms of data collection methodology. The statistical population included all M-banking clients of refah banks in Guilan Province, Iran. So, 500 questionnaires were administered by stratified random sampling and 384 questionnaires were collected. Data collected questionnaire were collected And variables with the whole five-point Likert Measured. After data collection, the reliability of the questionnaire was scientifically confirmed as Cronbach’s alpha was estimated to be 7.0> for it. The model was analyzed by structural equations modeling method. The values of model fitting indices were found to be appropriate. Path analysis showed that the impact Kidney theories Apart from facilitating conditions to be confirmed.

This paper examines and simulates the job empowerment of the employees of the Saipa Automobile Company, and has achieved seven key factors as a major source of empowerment through library studies and field studies and the integration of theories of previous researchers; then, in order to prioritize And determination of dependencies between the indices obtained from the instrument of ANP questionnaire with 5-point Likert scale were used for data collection and distributed among qualified experts. The data were analyzed using SPSS software. Weighted average of responses The results and for analyzing the interactions of variables on each other, the data entered into the soft The Super Decision has been ranked by the ANP method; the choice component is in the first rank and the other factors in the next rank; the results are obtained for a simulation model and the possibility of changing in each indicator And analyze the results of that change, are modeled through the System dynamics and different scenarios are simulated from constants and values of surface variables.

Recognizing and managing incentive factors and improving communication plays an important role in the development of employee efficiency. However, the importance of these factors has not been studied in project-based organizations. The purpose of this paper is to identify effective factors in improving the efficiency of staff in project-based organizations as an important parameter, especially in developing countries. In order to achieve this goal, a conceptual model has been designed and analyzed through studying existing status methods and a structured questionnaire. The results are analyzed using the method of structural equation modeling using AMOS software and finally the results are discussed. In this research, the effect of organizational factors on employee performance improvement has been investigated based on a conceptual model consisting of three development management, performance management and reward management and communication management structures. The results showed that all three constructs have a meaningful and positive effect on the efficiency of employees and 86% of the human resource efficiency improvement can be explained by them. In the meantime, development management with an impact of .472 units is the most effective factor in improving employee productivity.

Today, the system of proposals in public and private organizations is proposed as a way out of the lack of progress in the organization in its own environment. In this research, by reviewing the theoretical literature and a survey of experts and experts, the factors and sub factors of the factors influencing the development of innovation in the system of suggestions were identified in the banks, which are: structure, culture, goals and strategies, management, staff and system Backup Then identified factors were ranked and evaluated. For this purpose, hierarchical analysis method as a decision technique is used in a fuzzy environment. The research is applied in terms of the purpose and in terms of information gathering, a descriptive correlation type. The survey population included 22 managers and experts of Bank City. Analysis of the data shows that the structural factor has the highest rank among the supporting factors and effective factors on the development of innovation in the organizational suggestion system. The results of this research can be used for banks that intend to plan for the development of innovation in an organizational proposal system.