مجله پژوهش های کاربردی در مدیریت ورزشی
پیاپی 27 (زمستان 1397)

The purpose of this study was to design a consumer purchasing behavior model for football league in a case study of the Cultural Sports Tractorazi Club. . The population of this study is all fans of Tabriz Tractor Station in 1396 year . The researcher distributed 450 questionnaires among the statistical community After collecting, 416 complete and analytical questionnaires were investigated in this study In order to collect data and measure the variables of the model from the questionnaire of Chen et al(2014) and Its localization has been used. Its reliability was confirmed by using Cronbach's alpha coefficient and its reliability and its validity by using convergent validity (confirmation of factor load and AVE value) and diagnostic validity. Descriptive statistics and confirmatory factor analysis were used with spss version 24 & AMOS software to analyze the data. To provide the model, structural equation modeling technique was used.
Finally, the results of the research showed that the effect of team attachment on the intention to buy the spectators of Tabriz Tractor Club was positive and significant. Also, attachment has led to mouth-to-mouth advertising and promotion of patronage, mouth oral-to-mouth advertising and promotional image enhancement have in turn influenced purchasing intention. In addition, the mediating role of sponsor image and oral-to-mouth advertising was confirmed in the relationship between team attachment and purchase intention

There has been a growing importance in relation to students’ intention to continue physical activities. The current study, based on self-determination theory, investigated teachers’ interpersonal behaviors in students’ intention to continue physical activities through basic psychological needs mediation role. 120 students who participated in physical education courses fill out the perception of teachers’ autonomy-supportive and control (Fenton et al. 2014), basic psychological needs satisfaction and frustration (Chen et al. 2014), and students’ intention to continue physical activity in future (Chatzisarantis et al. 2003) scales. Pearson correlations and path analysis were used. Also, data were analyzed using SPSS and Amos. Finding showed that teachers’ autonomy-supportive behaviors directly affect students’ intention to persist (β = .20; p < .01). Also, teachers’ autonomy-supportive behaviors indirectly through basic need satisfaction affected students’ intention to persist. Controlling behaviors only affect basic needs frustration (β = .30; p < .01), but it did not affect students’ intention to persists. The self-determination theory tenets received support, in which when teachers support students’ needs, it results in students need satisfaction and in fact it affects students’ intention to continue physical activity in future. The implication of this study would be applicable and discussable for teachers.

The purpose of this study was to identify the structural deterrent factors of employment and entrepreneurship in sports in private sports clubs. This research has been carried out in terms of the purpose of the application and the first method (qualitative and quantitative). In qualitative research, in order to identify barriers, qualitative content analysis and open and axial coding techniques have been used and a small part of the AHP technique has been used. The statistical community in the qualitative section includes 13 experts and physical education specialists. The number of members in the community was at least 75 large private club managers. In the first part of the quantitative phase, the fuzzy pair matrix matrix compatibility computational method has been used for estimating reliability. In the second part of the quantitative phase, for reliability evaluation, three factors of factor load coefficients, Cronbach's alpha and combined reliability (CR) have been used. According to the results of the proposed barriers to the strategy system (weighing 2.356), employee freedom of work (1.163 weight), flexible structure (weighing 1.105), financial system (weighing 0.556), decision making (weighing 0.125), reward system (Weighting 0.106) and assessment system (weighing 0.096) were identified as the most important structural deterrent factors of employment and entrepreneurship in sports in private clubs.

Brand is the most iconic aspect of the sports industry and The fans are the largest consumer of sports brands. Therefore, the focus on the fans loyalty in sports, especially football, is a concern for many sports club managers. Therefore, the main purpose of this study was, Designing of SEM Model of fans loyalty in iran football premier League Based on service brand dimensions. The statistical population formed fans loyalty of Iran football premier League. For this purpose, 384 fans selected as sample Purposefully available. To collect data, the service brand loyalty questionnaire of Krystallis and Chrysochou (2014) was used. The validity and reliability of it were confirmed. The data analysis method was using multivariate regression and structural equations. The result showed brand hearsay on brand evidence and brand attitude, brand attitude on satisfaction, satisfaction on brand attitude and brand attitude on fans loyalty had a positive significant impact. Also, the effect of brand hearsay on satisfaction and brand evidence on brand attitude was not significant. But all the variables directly and indirectly affected on fans loyalty. It is also observed that brand attitude has the most impact on the fans loyalty. Therefore, club managers are recommended to attract and retain fans by relying on their assets and opportunities and benefit from the advantages of loyal fans, including earning and Confronting competitors.

The present study aimed to investigate the relationship between skill literacy, academic literacy and the success of sports business with the mediating role of mediating role of entrepreneurial orientation. This The statistical population includes entrepreneurs of sport businesses, including clubs, sports shops and sporting goods manufacturing industries throughout the country (N=11780) and using the Cochran formula, the sample size was 384. A questionnaire was used to collect the data. For statistical analysis, structural equation modeling technique was performed by smartPLS 2.0 software. The results showed that skill literacy and academic literacy affect the entrepreneurial orientation. Also entrepreneurial orientation, skill literacy and academic literacy have an impact on business success. The findings also showed that there is a significant relationship between skill literacy and academic literacy in the success of sports business with the mediating role of mediating entrepreneurial orientation. Based on the results of the research, although academic literacy is an effective factor in the success of sport business, skill literacy has a more decisive role in terms of the strong correlation with business success. Therefore, it is suggested that entrepreneurs, managers and sports industry owners pay special attention to skill literacy.

The aim of this study was to investigate the effect of justice on organizational commitment with the mediating role of organizational Voice in employment of the Sports and Youth Department. The study method was descriptive and correlational (SEM). The participants of this research comprised all the employees of Mohaghegh University of Ardabil and 200 samples were selected using stratified random sampling. Niehoff and Murman Organizational justice questionnaire (1993), Allen and Mayer organizational commitment questionnaire (1999) and Zuhir and Erdogan organizational voice questionnaire (2011) was used to collect the information. SPSS and descriptive method (mean, standard deviation (and inferntial methods (Pearson correlation coefficient, KMO and Bartlett test) and LISREL software was used to analyze the data. The results showed that the direct effect of organizational justic and organizational voice on organizational commitment is significant. In addition, the organizational justic indirectly affects organizational commitment through organizational voic. Therefore, it can be concluded that the organizational justic and organizational voice may be taken into account as one of the important factors leading organizational commitment

The purpose of the research is to design a marketing strategy for (ISFAF). The research method is descriptive-analytic, a type of strategic study. The statistical society consisted of members of the board of directors, chairmen of committees, provincial councils, associations and the strategic council of (ISFAF), a researcher and a sports strategy marketing and marketing strategist with 132 People. Using random stratified sampling and Cochran formula, 95 A sample was selected. Data was collected by interviewing and researcher-made questionnaire. Initially, an interview was conducted to determine the strengths, weaknesses, opportunities and threats in the formulation of a Strategic Marketing Plan for (ISFAF) in the Strategic Committee, with a panel of experts on Delphi (SWOT), and its validity was confirmed by the professors of management & marketing of sports Receipt. The reliability of the research tool was obtained using Cronbach's alpha coefficient for strengths, weaknesses, opportunities and threats respectively of 0.84, 0.87, 0.91 & 0.93. The data from this questionnaire were analyzed by descriptive and inferential statistics such as Friedman test, using SPSS software version 22. The Strategic Sports Marketing plan has 12 strengths, 11 weaknesses, 10 opportunities and 9 threats. The position of strategic marketing plan for (ISFAF) in the conservative region (WO). Fourteen strategies were developed to fulfill the mission of the federation's long-term marketing goals, and set up an operational plan for each of them. The conclusion was that the PSA requires the use of conservative and near-invasive (SO) strategies in the field of action.

The aim of conducting this research determine the strategically position for student sport in public university. The research was practical of purpose and of data collection is descriptive - stragically considered. Statistical population of study included 80 persons of sport management professors, sport bureaus managers; that worked in 7 selected public university. A researcher-made questionnaire was used to collect the data (the validity was approved by experienced professors and its reliability was verified by Cronbach s alpha method as a =%90).the data were analyzed by descriptive statistics and Friedman test. The findings showed that internal factors evaluation matrix with respect to the final score (2/44) and the final score External Factors Evaluation Matrix (2/69), State University sports strategic position in the region (wo) contract for the development and the improvement strategies should be used conservatively.

The purpose of this study was to promote sport and physical activity programs with a model of the social marketing approach in order to show the current status of the program. The study population included all male and female students of second cycle of elementary public schools in 19 districts of Tehran in the academic year 1393-94 and sample of 1140 students was collected using stratified random sampling. The structured questionnaire with 37 questions. Research data analysis were SPSS and LISREL softwares and had been modeled. Based on the results, in the general education department of Tehran, promotion of physical activities does not have a meaningful relationship with education, culture, public relations. Culture, and culture making that seem to be neglectedpaying attention to policies that are consistent with the use of efficient forces, the establishment of broad social communication with students' families, and increasing their accessibility to facilities and sports college education is one of the most important points that can be to improve the interest of students to work actively.

The purpose of the research was, Analysis of the Components of Sustainable development of Sports Places (Economic, Social Factors and Environmental) of Takhtyi Stadiumon the Urban Environment of Tabriz. The survey population comprised 650 residents around the Takhti Stadium, police forces, municipally-owned forces around the stadium and stadium officials. The sample via stratified random sampling targeted 240 people were selected. The present study was descriptive, is the correlation type survey. A questionnaire was used to collect data. The validity (content, convergence, divergence) and reliability (factor loadings, reliability of supplies and alpha coefficient) questionnaires were well within acceptable limits. The results of hypotheses testing can be used by software AMOS respectively and using the path (B). The results showed that, the components of sustainable development of sports places (economic, environmental) had a significant effect on the urban environment of Tabriz. Also, among the social determinants of sustainable development of sports places, no significant positive effects on the urban environment were found. The urban environment with a regression coefficient of 0.73 had the most impact on the urban environment of Tabriz.So custodian’s sports community with the sustainable development desirable future for human societies is guarantee and where the living conditions and the use of resources, without damaging the integrity, stability and beauty of critical systems, human needs are solved.