International Journal of Management, Accounting and Economics
Volume:2 Issue: 6, Jun 2015

The aim of this research is to study the influence of the perceived corporate social responsibility activities on trust toward the brand, on one hand, and to study the moderating role of personal support various causes, in the other hand. An empirical study conducted in the agribusiness sector revealed that the perceived corporate social responsibility activities have a positive and significant influence on trust toward the brand. Empirical results also showed that the levels and degrees of involvement of consumers in the different causes defended by a company play a moderating role in the relationship between the perceived activities of social responsibility and trust.

This paper determines the degree of capital mobility and saving- investment association by using the Feldstein- Horioka (1980) approach among Middle East and North African (MENA) countries during 1990-2011. According to the Feldstein- Horioka hypothesis, in a country with high degree of capital mobility there should be no relationship between domestic saving and domestic investment and inversely, in a country with low degree of capital mobility there is a high correlation between domestic saving and domestic investment. Using panel data and employing Random effect Model to estimate the model, the obtained results show that capital is highly mobile in these countries.

This study attempts to test the effect of exports and investment on the Syrian economy over the period 1960-2010. The cointegration test indicates that GDP is positively and significantly related to exports and investment. The Granger causality test indicates unidirectional causality relationship running from exports to GDP, and bidirectional causality relationships between investment and GDP in the short and long run. The study result indicates that the government''s economic policy in enhancing exports and encouraging investment was a successful policy to improve the Syrian economy.

The main goal of this study is to investigate the effect of capital structure and growth opportunities on earnings management in companies accepted in Tehran securities exchange during 2008 to 2013. Before data analysis, Chow test was applied to determine the appropriate model to estimate parameters and independent variables effect on dependent variable. Then, research hypotheses were tested through pooled data method. Research results showed that there is a significant relationship between capital structure index financial leverage and earnings management. Also, research showed that there is a nonlinear and significant relationship between growth opportunities and earnings management and growth opportunities have a significant effect on this relationship.

Recently, the growth of information technology and increasing competition among banks has considerably affected attracting customers. Banking industry has made great changes to transform into the core banking. The present study aims to assess the effect of the implementation of core banking services on profitability. These services, as different branches of electronic banking, are consisting of internet banking, mobile banking, telephone banking, point of sale (POS), ATM, and electronic money which are all tested in the current study. In order to test research hypotheses and the existing relationship between variables, needed data has been collected and analyzed through the application of stepwise regression model. The achieved findings indicate a significant relationship between the application of internet banking and ATM and the variable of profitability, while there is no significant relationship between the application of telephone banking, mobile banking, POS, and electronic money and profitability.

Today, competitive advantages of businesses with various products are dependent on a competitive analysis and developing a relevant strategy. One of the effective frameworks by which one can assess business portfolios is the General Electric (GE) Matrix, which itself focuses on two aspects namely market attractiveness and the business strengths. Therefore, this study asks what is the contribution of each of Chabahar Fishery Cluster’s business units, as far as the competitive advantages and relevant strategies of each unit are concerned? The objective of the study is then defined as how to identify the gap between market attractiveness in fishing industry and potentials of Chabahar Fishery Cluster and to provide appropriate strategies in line with the GE Matrix. Chabahar Fishery Cluster’s managers have been chosen as the target statistical population of the study. Marketing Management software is used to analyze data and results show those units which produced canned fish enjoyed better positions among other parts of the Cluster.

In economically developed countries, numerous studies have been conducted on the effect of institutional ownership on firm performance. Because of the importance of this research subject, we plan to examine the institutional ownership in Bombay Stock Exchange in terms of the current performance during 2009 to 2013. Based on the examined variables, the data panel regression in software Eviews was used. The results showed that institutional ownership has no significant relationship with current performance of Bombay Stock Exchange Companies.

Leadership and corporate culture are highly influential to each other in the corporate world. Effective leadership has developed organizations into new heights such as increased productivity, better quality workforce, higher profitability and so on. In relation to an effective leadership, neuroscience is an effective tool for leaders to manage their organization through the discovery of the human brain and how neurochemicals in the human body drives human behavior. The procurement of such knowledge could aid leaders to cultivate a healthy corporate culture. This paper mainly talks about how neurochemicals in the human body helps leaders to cultivate a healthy corporate culture.

Present paper attempts to examine the effectiveness of modern trend advertising methods in reaching certain outcome. In order to provide evidence for the effectiveness of modern trend advertisement methods, a number of past research studies has been used. The authors will focus on examining and comparing five major modern trend advertising methods, which include internet ads, mobile app ads, video ads, stealth ads and outdoor digital ads. This paper mainly contributes to the marketers and advertisers. It not only allows the marketers or advertisers to recognize the incorrect ways of advertising, but also the characteristics of the modern trend ad methods. At the same time, it can greatly enhance the effectiveness of advertising. Moreover, the objective is introduced with the support of past findings. Also, major studies are used to support the effectiveness of every main modern trend ad method. At the end, the paper is discussed and concluded with the inferences made based on past research. Lastly, the authors look forward for future research to examine the question and resolve the seemingly ineffective ad methods.

Management information systems (MIS) considerably changed business processes. According to this, Electronic customer relationship management (ECRM) emerged in conjunction with evolution of traditional customer relationship management in e-business contexts. In an analogy, Electronic customer relationship management is similar to a double-edged sword i.e. it provides some opportunities for the system performers, on one side; and challenges the firms, on the other side. In this paper we are seeking for marketing opportunities such as better communication and interactions with customers as well as created choices regarding any customer data storage that ECRM offered as a potential source to benefit from firms’ competitive advantages. On the other hand, it studies the challenges including on-line channel management as well as integrating data and issues related to information technology architecture firms encounter in implementing ECRM.