نشریه گردشگری و اوقات فراغت
پیاپی 7 (پاییز و زمستان 1395)

Nowadays, internal marketing is a key strategy to put plans of organizations into practice. On the whole the implementation of internal marketing in service organizations arms these organizations with qualities that enable them to not only seize preferential opportunities but also improve staff efficiency. This research aims to measure the influences of implementation of internal marketing on efficiency of the staff of travel agencies in Shiraz city of Iran. The method of research is descriptive-survey. By Reviewing the literature on the subject, a list of factors have been discerned to design a questioner distributed among 150 staffs and out of this number 120 completed questioners were collected. Cronbach’s Alpha was confirmed by 0.958. SPSS was used for statistic analysis. The results of the research show that the factors of internal marketing is very effective in improving service delivery by staff. Finally, based on the results, some suggestions were mentioned.

Today, the role and impact of the tourism industry in human societies can not be ignored. In some communities positive effects of tourism are pronounced while in others, the negative effects are more pronounced. Mazandaran Province ranked first in attracting tourist arrivals in the country, but it is poor in the enjoyment of the benefits of the tourism industry. There are various reasons in this regards, perhaps one of the reasons is lack of managers’ and planners’ knowlegeand even residents’ about economic and social issues of tourism in the province and lack of information and knowledge of the public and potential investors about benefits of tourism industry in the province. In this study, first, tourism situation in Noor city has been analysed. Then, by analyzing the supply and demand sides of tourism in the city and by using MGM model, the industry's economic impacts on host community were analyzed.

Nowadays, tourism activity is considered one of the most important and most dynamic experiences in the world. The purpose of the current research is to conduct an analysis of sports tourism attractions in Khorasan Razavi Province using SWOT and AHP Mix Models. This is a descriptive study and uses a mixed method (qualitative and quantitative). The tool used for this research and in the qualitative phase was a Semi-structured interview and a self-made questionnaire. The statistical population of the research consisted of experts, managers and faculty members of the province. Twenty people form the statistical population were interviewed; through these interviews, the strengths, weaknesses as well as threats and opportunities were identified. In the quantitative phase of the AHP Method a researcher-made questionnaire was used for ranking the items identified.The result showed that one of the most important aspect in enhancing tourism in this province was the existence of Imam Reza Shrine in the city of Mashhad and the main culprit in making this province weak was poor privatization and lack of success in drawing private investors in sports tourism. Moreover, the most outstanding opportunity was deemed to be creation of employment for people and decreasing unemployment. Considering the results achieved, the province of Khorasan Razavi, despite its weaknesses and threats, possesses immense capabilities and opportunities in attracting more tourists; this can lead to more employment and higher income and less unemployment across the province. This of course cannont come to fruition unless the officials of the province help to create more jobs.

In the current economy, the Tourism industry has an important and basic role in stable development so as nowadays it is called as one of the important criterion of being developed countries. In the 21st century, the technology progress and improvement causes more wealth and free time for human being, so he can spend more time for his potion and fun. Paying attention to the tourism industry indicates the truth that the industry creates economic, cultural, social and even environmental changes and influences in every country. In this paper we intend to study the effect of incomes resulting from Tourism on economic growth of the countries of prospect region during 1995-2011 using the data panel approach. The empirical results of this study show that there is a positive and meaningful relation between tourism income and economic growth in these countries. Therefore, the government should emphasis and rely more on the incomes of tourism on the basic of the fifth development plan and 20-year prospective document goals to rescue from the income resulting from petroleum .

In recent decades, tourism has become one of the most important activities in the world, and despite all the happenings always rapid growth in the economic development of communities and regions has created. Religious tourism is one of the most common forms of tourism around the world. Every year, religious attractions, shrines and holy places attract large numbers of tourists.The present study was conducted to investigate the effects of tourism on the local economy. This is an applied research, which is conducted through field studies and questionnaires were used to collect data.The statistical populationis the Imam Zadeh Hashim village’s people. On the base of Cochrane formula, 223 persons were selected by simple random sampling. Binomialtestwas usedfordata analysis. Results of this study indicate that tourism is creates jobs, increasing income, diversification of the rural economy, reduce unemployment and poverty in Emam zade Hashim village.Therefore, tourism can be very effective in local economic development and poverty reduction.