مجله مدیریت ارتباطات در رسانه های ورزشی
پیاپی 2 (زمستان 1392)

This study aimed to find the relationship between communication skills and leadership styles. The methodology of this field study was descriptive-correlation. A sample of sixty five Isfahan’s Media managers who were chosen randomly participated in this study. The standard multi-factor leadership questionnaire and communication skills questionnaire were used to collect data. The collected data was analyzed using Pearson’s correlation test and repeated measures ANOVA. The results showed that 58.5 percent of the sample had transformational leadership style, 40 percent had pragmatic leadership style, and only 1.5 percent had Laissez-Faire leadership style. Repeated measures ANOVA showed a significant difference between the means of the three styles. It also showed that experts’ use of transformational and pragmatic leadership styles was significantly higher than their use of Laissez-Faire leadership style. Transformational and transactional leadership styles also had significantly positive relationship with communication skills.

Todays, computer and its widespread influence have caused anyone involved with the technology, and it is dealing.The growing demand of expansion is associated with anxiety and stress for many people.Therefore; researcher performs a correlation study in order to study computer anxiety in sport organizations and was selected 574 of managers and experts by using a random sampling. Standard instrument was computer anxiety questionnaire from Heinz, Glass and Knight (1987) that a group of University experts confirmed it.For the analysis of data, confirmatory factor analysis, t independent, correlation coefficients of two series - the point (rPbis) and (rser), one-way analysis of variance was used the.Results showed that there is no significant relationship between age (P≥0.821) and sex (P≥0.599) with computer anxiety but the relationship between level of education (P≤0.025), organizational post (P≤0.035), experience (P≤ 0.004) with computer anxiety was significantly.There is significant difference between computer anxiety in the physical education organization, sport federations and Physical Education in schools (F2,37 =3.339, P≤0.037). Finally, computer anxiety is a dynamic process and has different dimensions and complexity that should not simply look at it and studied.

The purpose of this study was to compare the sports television networks in terms of mind content, within emphasis on answering the question that the content to television programs, sporting status to what extent they reflect women's sports? And the difference between a network of women and gender in sports coverarge? Finally, a comprehensive picture of how to deal with women's sports the provincial network is achieved. Methods of descriptive strategies, content purpose of his application is running.The face of television sports programs, Lorestan, Tehran, Kermanshah and Central Provinces were in1391. Four provincial networks during as easonthana month and finally a week from 10.16.91 to 22.10.91were randomly selected and examined. According to data collected by the researcher coding sheet and coding was done according to the instruction. Based on the findings of the study, 57.9% of the programs you not have sex only in the context to sports news show program, The province of Lorestan with 16.8% men and province of Kermanshah with 23.2% of the exercise program, fitness program, without the gender you a rein the first place, And any of the provincial network sin their coverage of women's sports programs did not show. According to the results, we can conclude that a comprehensive and coordinated system of provincial television networks horizon national media coverage of women's sports programs do not use and the coverage of gender justice in the provincial television sports programs should be prioritized.

Soccer video games market is known as a virtual and important dimension of sport consumption. The aim of the present study was to identify and ranking motivation factors in virtual soccer consumption among Iranian adolescent boys. Research method was cross-sectional. Study populations were 30 thousand boys (13-18 yr.)Who participated in the 2013 FA Cup Digital and as ample of them (n=384) voluntarily completed virtual sport consumption motivation questionnaire. Explanatory factor analysis conducted to identify motivation factors in virtual soccer consumption. Eleven factors including, fandom, team identification, entertainment, bragging right, ownership, learning, escape, pass time, socialization were emerged. Friedman test indicated that fan motivation and team identification, among other motivators, has more importance. So fan of the sport can be considered as the most in fluently factor on sport consumer motivation, therefore the marketer should focus their activities on this factor.

Considering the effect of sport on different dimensions of personal and social life, importance of its development atnational scale and mediator role of media in this regard. This study surveyed the role of mass media to attitudestosport for all in students of ALzahra university. The statistical population created from 7000 students, including 364 people who have been selected by Krejcie and Morgan’s table. Method of this study was cross-sectional survey and data were based on Sadeghiyan questionnaire. Its reliability has been determined as 0.841. Data analysis was performed using t-test, single domain and software SPSS16 with significant (p

Nowadays, the"age of communication" that is called in the evening due to the wide use of media, their impactis enormous, with new forms of mass communicationand the development of human society has been affected. As part of the new structure of community media devices available and widespread public and critical role in all major countries in various fields of political, socio-cultural, economic, and ...Play. This research is a descriptive study-an analysis of the role of mass media in the developmentof sport in society. The results showed that mass media information, such as highways and bridges affect public opinion plays an important role in Notification process, rhetoric of education, social and cultural participation in sports, community sports development, comprehensive development of the country and are in charge.

Purpose of this study was media coverage of achievement medals in wrestling and volleyball compared with football in half front page of sports newspapers. With using non-random sampling available, 8 sports newspapers as the samples were considered in the days after achievement medals in the 2013 World wrestling Championship and 2013 Asian volleyball Championship (in total, 48 sports newspapers). The instrument used in this study was a coding sheet that its unit was number of headlines and images. Validity of this instrument has been approved by 4 people of sports management expert in the field of content analysis. Data analysis bydescriptive andinferential (Kolmogorov Smirnov and Mann-Whitney U tests) statisticalin software SPSS. The results showed that there were significant differences between the number of headlines and images related to achievement medals by national teams of wrestling and volleyballcompared to the headlines and images related to football in half front page of selected newspapers. Finally, it is recommended that Authorities of sports newspapers at least once disciplines such as wrestling and volleyball to success in global and international sporting events, half front page of newspapers devoted to these disciplines and this proud do not undervalued in light of the football marginal news and images.

This study was descriptive in terms of research strategy, the execution path, and the purpose of content analysis. Television sports programs in selected provinces of Tehran, Khuzestan, Kurdistan, Sistan and Baluchestan, Khorasane Razavi were randomly selected and a total of three weeks each network application has been investigated. The results showed that the proportion of women versus men played sports program number 327 is zero. In other words, the four-month investigation no specific women's sport coverage in television sports programs in selected provinces has been done. Men's sports coverage 70.6 percent mix (gender neutral) 29.4 percent is accounted for. The mass media's role in influencing the development of women's sport, but according to the results of these reasons, it is not playing correctly. Efficient use of mass media, especially television, provincial functions as a trusted local media to promote women's sport at the community level seems necessary.