مجله مدیریت ارتباطات در رسانه های ورزشی
پیاپی 3 (بهار 1393)

The purpose of this study was to investigate the importance of (physical) and mental (wisdom and morality) in terms of the Shahnameh mythical, heroic and historic. 9 volumes of data through the dissemination of knowledge and the Moscow edition of poems by Ferdowsi was obtained come. A coding sheet was the main research instrument consisted of two questions. The first questionwas to determine the periodand the second question was to determine the character; so one of these two codes includes “characters wearing "andanother one includes “mental traits ". In this study,after reading the 9 volumes of shahnameh, for each of these two features were identified a number of key terms (22 traits related to body) and (11 traits related to mental ,wisdom and ethics). In total 9992coupletswere found in three periods, include Mythical, heroic and historical, that these 33 traits are found. then classified attributes, data using descriptive statistics (tables and charts) and inferential (I Vaytny U and Kruskal-Wallis) with the help of the software SPSS And the P ≤0/05 Were analyzed. Result showed that there is a meaningful difference among numerous traits related to body and soul in three periods atShahnameh and the total period. The results show that the large numbers of characters in Shahnameh course are differences in the character of the hero. Moreover, this higher prevalence of mental traits is also true. Finally, the results of this study indicate that in ancient Persia the body and spirit as means of protecting the health, growth, and balance and coordination, increased attention has been a greater focus on the period of heroism.

The purpose of the present research is to study the relationship between the personal characteristics of the sport broadcasting program makers and presenters and their listening skills. In terms of data collecting, the research method is descriptive correlational and in terms of purpose the research is practical. The research statistical community includes 100 sport broadcasting program makers and presenters and the research method is population sampling. Data have been obtained through two questionnaires and the accuracy and the stability have been reconfirmed by a group of experts and through cronbach’s alpha factor in the questionnaires of listening skills (0.80), and personal characteristics (0.80). According to the results obtained. There was a significant relationship between the listening skills of the sport broadcasting staff and their personal characteristics. There was no significant difference between the personal characteristics of the sport broadcasting program makers and presenters and their listening and negotiation skills.

Mass media have an undeniable role in shaping believes and view of society and constructing suitable ground in the field of sport. Part of sport's news has more impact on audiences of this media especially on those who are interested in sport and youth because of its direct broadcasting of events and news related to the different aspect of sport. Therefore, the purpose of the present research was content analysis of the sport's news of channel 3 (youth channel). This is a kind of descriptive and content analysis research that all the sports news output 13:15 of third channel television was desired in the last six months of 1391 and it is provided for the survey by means of Morgan table 117 sport’s news from 168 case with random sampling method. Tool’s measuring used data of encoding tables and convert qualitative traits to quantitative traits. Also, content aspect which was used in this content analysis included components of sport, gender, location of event, sports fields, content of relation to football or non-football, disabled Sport, type of sport, age groups and subject. Statistical analysis of results was done by SPSS 16 software. Some of the findings of this study indicated that more attention of the sport's news of third channel television is to technical issues of men's team sports at the level of championships national. Because of the role of sport media in making culture education, information and creation of social communion, it is expected to manage suitable, perfect and serious arrangement of news and sports program, in other to increase the expansion and development of sport in the discussed field.

Changing the daily movement patterns, as a result of reduced motor activity especially in women, caused that their organs and muscles seriously affected by lack of physical activity so they have physical weakness. One of the efficient tools for the prevention of such phenomenon is the creation of the necessary facilities and attraction to create common exercise among women. In this regard, one of the method of sports training and to enhance the motivation to participate in sports, is to get help from visual media. The purpose of this study was to evaluate the impact of training videos on the promotion of women's attitudes to physical activity among women in 20-30years in Tehran. In this interventional study, initially a training video in education of sports activities and the proportion of women 20 to 30 years were selected and a questionnaire was prepared according to the educational video content. Then a three-stage screening before, immediately after and one month after the show, the questionnaires were filled by women. Data were analyzed using ANOVA and paired t-test. P

The aim of this research was to study positive and negative effects of Press and News websites on Iranian National Football Context. The research method was descriptive. Data collection was done by researcher made questionnaire that its validity approved by 13 sport management experts and its reliability was measured by Cronbach's alpha (0.84). After the library studies and interviews with experts in the field of media and football, 20 positive and 12 negative effects of the Press and News websites on the context of National Football were identified. After collecting data from statistical samples(n=131), These effects were prioritized by Friedman test and showed the most positive impact of Press on national football, was media effect in Propaganda and promote of football, and The most positive impact of news websites was media effect to informing about national football. Also effect of media in addressing excessive margins, was identified as the most negative impact on both media in national football context.

Today, media are considered as the nerve center of the society, so they are the main and the most effective tools to transforming the information in communication possess. Means of transmitting information and knowledge in the communication process are realized. The aim of this study was to investigate the effect of mass media on the financing of the exercise. The method used in this study was descriptive- analytic with an applied nature and purpose. Collection method in this study was library studies and data collected by questionnaire. Several physical education professors were employed to determine the validity of the questionnaire survey .After their comments, the questionnaires were approved. To measure the reliability, the Cronbach's alpha in a small part of the Statistical Society (18n) was used and it was 0.90. The study population consisted of athletic supporters, private sector, public sector sponsors, board sports in Central Province, administration staff, Youth and Sports of the Markazi Province and faculty members of Markazi University, respectively.Sample of 80 patients, 71 completed the questionnaire correctly and were received and analyzed. For statistical analysis, data were analyzed using descriptive and inferential statistics. Inferential statistics, Friedman test was used to rank the items. The results showed that mass media in our country played a slight role in supporting financial resources, marketing and development of sports industry, as mass media has been resided in the middle rank. Therefore, it necessary to consider mass media in order to revise financial resource support and marketing of mass media and the laws of television rights.

In this research, 167 published articles in 16numbers of Movement Sciences and Sport Journal of Kharazmi university from its first volume (2001, No. 1). To the last one (2010, No.16) was analyzed contently.This study’s instrument was a coded checklist that its content and face validity was confirmed by six experts in this field. With regard to low volume of sample and non-interference of personal opinions, the agreement coefficient between coders, was skipped. Results showed that the used average month to accept any article has been 6.4 months. Further, highest percentage of research study of shared articles has written by 3 authors. Analyzing of results related to the articles methodology identified that 159 articles (95.2%) have used quantitative research method and 8 articles (4.8%) have used qualitative research methods. Also, 73 articles (43.7%) are used the semi-experimental methods and 44 articles (26.3 %) are used correlation methods. More than half of the papers (56.8%), have been written only in two areas of sports management and sports physiology. In addition, findings suggest that the majority of studies were devoted to educational sport and the lowest of studies have been in the field of special people sports.With regard to the findings of this study, we can make suggestions to improve the quality of articles to magazine writers and officials.

The purpose of this study was to evaluate the elementary physical education teacher's guide book. The methodology of this research was mixed methods. The statistical population of this research was all elementary school PE teachers (N=52) in Yazd city and whole of them were participated in research. The validity of the questionnaire was approved by 15 sport management and educational management experts,anditssuitable reliability was obtained in a pilot study (α= 0.92).The findings showed that teachers rarely use the guidebookand male teachers use the book much more than female teachers. In spite of the requisiteness of the book for elementary PE teachers but it's content needserious modifications to get adjusted to existing situation of schools facilities and student growing population.