مجله مدیریت ارتباطات در رسانه های ورزشی
پیاپی 6 (زمستان 1393)

The purpose of the research was to analyze the content of sport news of B.B.C and IRNA news agencies. The research population was the whole news of two agencies in two fixed days of weeks in second half of 2013(N=3802) and whole news of these days were considered in research (N1=1818, N2=1984). Research tool was a coding sheet which its validity approved by 14 sport management and communication experts. The results showed that there were significant differences between two agencies in the rate of sexuality, disables, age levels, scientific sport, national and international sport news and in all variables except for national and international news, IRNA was in low rates in contrast to B.B.C. it seemed that the mission of B.B.C was based on international broadcasting while IRNA focused on national news and it's why this agency broadcast national news more than international ones. To enclose, considering all groups of society in broadcasting sport news can attract them to sport and it's very important if IRNA considers this reality.

The purpose of the present study is to examine the influence of individual factors on the incidence of different types of academic misconduct.The method of this study was descriptive, in terms of implementation, it was a survey, and in terms of purpose it was practical. Data for this study were collected using a researcher-constructed questionnaire. Its validity was confirmed by a number of sports management faculty and its reliability calculated 0.87 with Cronbach's alpha. The questionnaire was designed with a Likert scale of 5 values. The participants of the study included physical education students all over the country. Based on geographic regions of the country, five universities selected from the North, South, East, West and the center of the country all of which were graduate students of physical education. The statistical sample of the study included graduate students of Physical Education in Tehran, Shiraz, Kurdistan, Mazandaran and Mashhad Universities. The selection of sample was available by stratified- Stochastic sampling method. Sample size in five colleges determined, based on the number of graduate students of this five faculty, using Morgan table. The findings showed the importance of individual factors, especially the poor management of time (improper use, waste of time) by a student in occurring academic misconduct.In order to deal with all kinds of academic misconduct, the directors of the affair should give special attention to the individual factors, especially the time management as an affecting factor in the incidence of academic misconducts.

To compare the sports program in terms of form and content provincial television networks. The study followed descriptive strategy, running track and target content analysis. Society Sports Television program were reviewed in Lorestan and the Central Province, Iran in 1393. Three networks over a month and finally a week were randomly selected and examined. Collected information on the coding sheet made by the researcher coding was done according to instructions. Also Khy Dv was employed to compare and test for proper coding and accurate assessment, SPSS 19.00 was used as a software analysis, data showed a significantm level of p

The purpose of this study was to evaluate the management of leisure and recreational sports curriculum at universities in Iran until the end of 1393, the structure, content and formal. The research is descriptive content analysis. The population consisted of 34 leisure and recreational sports management book published in 1393 until the end of autumn. Due to the small population samples of 18 books published in leisure and recreational sports fall of 1393 until the end of the form. Purposeful sampling and sampling was available. Data were coded to form a self-made two-part contains general characteristics of the categories or units of the formation. After collecting the data, analyze it using descriptive statistics such as mean, standard deviation, absolute and relative frequency tables and inferential statistics, one-sample t-tests were performed using SPSS version 21. The results showed the management of leisure and recreational sports from the perspective of teachers in post were inappropriate in content significantly and disrupted the student’s perspective. The results of the study was that the books of leisure and recreational sports management from the perspective of teachers, were not suitable for cosmetic significantly. While the student’s perspective on the appearance of the books were significantly inappropriate.

The research is correlation- experimental and in terms of objective, it is pragmatic. The population under study encompassed all manufacturers of sport accessories in Iran (N=300) out of which 169 cases are selected based on having the least amount of population, using Morgan table. Khosrovani’s standard questionnaire (2012) was employed based on that of Histrich and Peter, accompanied with confirmed reliability and stability for data collection, with its formal validity being confirmed by university scholars as well as professional entrepreneurs. Finally, using the numerical sigma, the formal validity is counted to be 0.85 and then the structure validity was calculated by confirmatory factor analysis. The devise stability calculated and confirmed by Cronbach’s alpha in creation of sports business concept, feasibility of sports business, startup of new sports businesses to be α= 0.71, α= 0.82, α=0.82 and α =0.89, respectively. Factor analysis results were confirmatory. The fitting model of the study has shown that based on (t) score all the questions posed within the study had meaningful relationship with their factors. The questionnaire of the role of information and communication technology in developing entrepreneurial opportunities in sports was of high validity. Hence, it can be used as an appropriate tool for researches related to the sports entrepreneurship domain.

Despite the fact that book reviews help authors significantly in identifying drawbacks and opening new paths, little attention is given to reviewing books in academic journals.This is a content-analysis study with a critical-applied methodology. In this regard, Ghasemi Hamid, Keshkar Sara and their colleagues book. Management information systems in Sport. Tehran: Hatmi publication. 1393. 308 pages. 978-600-6904-99-3 ISBN was selected and analyzed. Findings were reported about the authors, main subjects of the book, studying similar writings and analysing the content, text and morphological features. In this study content, text and morphological features and findings were shown about the main and significant features of the book and its drawbacks.Recommendation were provided as well. Since this is the first book in management information systems in sport, it is hoped that the present review is useful for eliminating the defects and improving this book in future publications and in writing similar books by authors.

The present study aims to evaluate the role of media advertising, the brand equity in the sports apparel industry has been done. The Tvsyfy_Pymayshy research method based on the structural equation model has been employed. The population of this study were the students and graduates of Physical Education in the country, 805 of whom were selected based on random sampling, using the questionnaire both in person and online. Data were analyzed using structural equation modeling with LISREL 8.80 software. Structural equation analysis on the proposed model showed that the model fit was good and acceptable. Results showed a significant positive impact on media advertising, brand equity shares, and this influenced indirectly, through strengthened awareness and brand associations, and creating customer satisfaction. But there was no significant influence on perceived quality. The domestic manufacturers recommended, the high costs of advertising and try not to fear the result of a long campaign appealing and memorable in the minds of customers buying Iranian sports brands for people to get a raise, which reduced demand and entry indiscriminate foreign brands to bring into the country.