مجله مدیریت ارتباطات در رسانه های ورزشی
پیاپی 9 (پاییز 1394)

The aim of this study was to determine the status textbooks leisure and recreation management at universities in Iran until the end of 1393 in terms of the present study was to analyze content and manage population consisted of 34 books published leisure and recreational sports By the end of autumn 1393 Bvd.ba Due to the limited population, leisure and recreational sports sample of 18 books published by the end of autumn 1393 was formed. Purposeful sampling and sampling information collected Instrument coding sheet by self-report part included books and created categories or units of analysis. The findings from the analysis of data related to leisure and recreational sports management books show that these books the teachers are not in the appearance significantly, while the students believed that the books in the surface dimension significantly inappropriate.

Knowledge of the Relationship between communication skills and management styles with organizational effectiveness among Isfahan’s sport managers and present model was the main objective of the Present study. This study is a correlation study that was carried out through a survey. The study sample was selected sports organizations, sports administrators, and the population of the province of sports administrators 207 subjects Research were selected randomly. Measuring instruments Research were communication skills, organizational effectiveness and management styles. Descriptive and inferential statistical methods were used to analyze the data. The results are significant correlation between communication skills, organizational effectiveness and management styles of sports managers there. The path analysis model communication skills, effective management and organizational pattern reflects the conceptual models support research, It is recommended that communication skills, as one of the factors influencing the selection of managers for improving organizational effectiveness Sport managers in sports organizations, considered to be the custodians.

The aim of this study concerns describing the impact of media on public and recreational sport. The methodology of this study is descriptive and analytical with the purpose of being applied, as well. The data were collected by library research and the researcher-composed questionnaire. To determine the reliability of the questionnaire, a small part of the population was employed and Cronbach's alpha with a level of 0.05 was conducted to obtain a reliability of 0.86.The study population included staff and operational managers of Youth and Sports Ministry, experts Federation of Sport and Physical Education experts and informed faculty members. In this study, because the number of individuals with respect to the descriptive nature of the research were limited , the sample consisted of 200 subjects. The data analysis included both descriptive and inferential statistics such as Kolmogorov -Smirnov test, one-sample t-test (to compare the mean of one society) and Kruskal-Wallis test. The results of this study showed that a assigning morning exercise as one of the television and radio programs has an indispensible role in educating and promoting people culture to raise the level of physical activity. In contrast, lack of effective advertising in media and poor use of up-to-date technology for teaching public sport can have a negative effect on the development of sport and recreation.

The aim of study is investigate the factors affecting on the quality of Sports Federations websites from the standpoint of Graduate Students (Case study: Physical education students at the University of Tabriz). This research is applied in terms of purpose and is descriptive – survey. Data collection has been done to form fielding and through the questionnaire. The statistical population was all of the Physical education students at the University of Tabriz; that was estimated 120 persons. Sample was select using Cochrane formula. The sample size was found 92 people. The questionnaire was designed and separated into two parts, part 1 and part 2. In part 1, the questionnaire data and information that related to the respondents were elaborated, such as gender, age. Part 2 is related to the main variables of service quality websites (Includes four components: data quality, design, organization, and user flexibility). The reliability was obtained using the Cronbach's alpha coefficient for the questionnaire equal to 0/86. That is accepted and suggests high reliability of the questionnaire. Results shows that had significant effect the quality of information on quality of services websites, had significant effect Web Designing on quality of services websites, had significant effect organization on quality of services websites, had significant effect user flexibility on quality of services websites. May be results of this research be useful for the athletes, students, and community sports enthusiasts.

The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German Bundesliga (18 teams) and UK Premier League (20 teams) in the 2015-2014 season. The sample was equal to society and include 54web site. The research tools was a check list developed by researcher that sports management experts had confirmed its validity and reliability were achieved through editors reliability. For data analysis, descriptive statistics (percentage, average, standard deviation) and inferential statistics (k-s, Spearman correlation coefficient and Friedman test) were used. The results show that Iranian club's web site compared with clubs in Germany and Britain had lowest average in online services (9/37) and web marketing (1/43). The most important strengths and weaknesses of the Iran Premier League became clear in this regard. Also, Malavan club had highest ratings average in providing online services (11/40) and Tractor club had the highest ratings average in web marketing (11/67). Also, there was a significant relationship between online services and web-based marketing in the UK Premier League. Conclude that Iranian soccer clubs must make more effort in online marketing and services to reduce the gap between themselves and European countries.

This purpose of the present paper was representing the myth of pole in the literature poets Ferdowsi, Hafez, Nezami and Jami. Research method was a content analysis with a historical, analytical approach to gathering data used document library. Research populations were collection of poems by Ferdowsi, Hafez, Nezami and Jami books. According to the constituencies at first prepared a coding paper and then count words of the pole and analysis by three poem experts. The result showed, most poem of in Shahnameh Ferdowsi relates pole and baharestan Jami at least repeats these words. The interpret of Shahnameh, pole means something to replace the war and teamwork, in divan Hafez means love, in hkosrow & shirain Nezami means select wife & love and in baharestan Jami means respect to the king.