مجله مدیریت ارتباطات در رسانه های ورزشی
پیاپی 13 (پاییز 1395)

Nowadays, using of sports stars in marketing and advertising of goods is located in strategic marketing programs in many clubs in the world. Sports stars as reference groups according to their specific and unique capabilities could encourage consumers to use the product to be produced. The aim of this study was to investigative the factors of the brand athletic which are effective. The study population included all experts and elite sport management. For this purpose, using snowball sampling 200 individuals participated in this study. Questionnaire was used for research, have ten subscales. Descriptive (frequency, mean and frequency tables) and inferential statistics (Cronbach's alpha, factor analysis and Frydmdn test) were used to analyze the data. The findings showed that exercise expertise is the most important factors in athletes. Other dimensions were as competitive style, sporting character, competitiveness, physical attractiveness, symbols, fitness, and lifestyle and role models .So marketers and brand managers to develop specialist athletes playing sports can benefit athletes and the success of advertising.

Football is the most popular sport in most countries, so much so that many countries have made it their national sport. They cost a lot of sports teams and financial resources are crucial for the club. The aim of this study was to investigate the relationship between cost and rank League clubs Iran. Analytic study method in terms of data collection and the target field is applied. This research was secondary data collected through the final tables of the Football League Football League Iran and valid documents in relation to the cost of teams were Printed media in fourteenth in the league. The study population consisted of all the clubs in the Premier League football club in Fsl1393-1394 to 16. Analysis of the data by descriptive test and Kolmogorov-Smirnov test, Pearson correlation and regression testing was conducted. The results showed that the variable cost and rank League between the two countries there is an inverse relationship between the body, meaning that the cost is higher ranked teams in the league team in the league has fallen and projections indicate that this is 24% related to the cost of changes to the rank of Major League Soccer league.

The aim of this study was to compare the content of sports programs on local media coverage was different sports. The research method in this study is applied and the quality strategy through content analysis and the field was conducted by the researcher.north-eastern and south-eastern provinces of Khorasan and Sistan-Baluchestan, respectively, and in the center of Tehran Province were selected. Athletic programs network television programs of each randomly selected and a total of three weeks were studied. Qualitative data obtained from the chi-square statistical equations for spss version 16 software was used for comparison in this study. The results show that the content of selected provincial sports television networks are based on coverage of sports, there are significant differences. So the total sports program aired on 327 for four months researching the sport of football (8/3%) Maximum coverage than other sports fields and dedicated to the sport of basketball and handball (4/6%) and (2/8%) respectively in second and third. More sports programs with statistically equal (77/1%) displayed a combination of sports and other sports have not paid attention to. At the time the study was broadcast Live Football match and other sports competitions not covered. TV provinces according to their position in the eyes of the people they cover a fair and balanced look at the phenomenon an important role in sports, information about of the sport and engagement than other media have.

Sports media plays an important role in the development, education and culture of the country. The evaluation of the sports media can help to develop and promote sports media standards and identify strengths and weaknesses them. Therefore, in this paper we will attempt to identify the various criteria that has role in the process of evaluating sports media and then evaluate and prioritize the various sports media. Research method is Practical and descriptive. To conduct this study, confirmatory factor analysis and multi-criteria decision making methods along with the SPSS, Expert Choice, and Excel is used. The study population is students of Tehran Metropolis. The results show that eight criteria from among of research criteria approved by factor analysis. Based on Analytical Hierarchy Process the Information accuracy and cultural issues and values have gained the most weight. Among of the research alternatives also sports websites and TV sports network dedicated to the highest rank.

The aim of this research was to study the effectiveness of e-learning courses in Payam Noor University from the perspective of sport management students. The research method was descriptive and survey. The Statistical Society of this study were master science of sport management students in PNU. The sample consisted of 84 students of sports management that was selected through random sampling. To collect data was used a standard questionnaire (Rastegarpor and Gorjozade,1390). The validity of questionnaire was verified by using comments of experts in sport management and the reliability of the total questionnaire was found to be (α = 0.93) according to Chronbach’s alpha. For data analysis were used descriptive and inferential statistics (T- test) . The results and findings of this study showed that all components of e-learning courses in Payam Noor University was efficient and desirable, except quality of access to the user interface and effective exercises and assignments.

The aim of this research was study of the the relation of information technology with organizational structure and participative management from the viewpoints of employees of the department of sport and youth in northwest of Iran. The research method was correlative-descriptive and the statistical population included all the employees of department of sport and youth in northwest of Iran (East Azerbaijan, West Azerbaijan and Ardabil) that total number of them were 462 persons. For sample, 214 persons were selected by using clustered and random sampling method. for collect information were used from three standard questionnaires from worker's information technology (1393), Robbin's organizational structure (1995) and theoretical-participative management questionnaire for Komishani (1384). for analyze data were used from Pearson correlation coefficient and regression tests. The results showed: there is meaningful and positive relation between information technology with organizational structure and participative management from the viewpoints of employees of the department of sport and youth in northwest of Iran. also, information technology has affect on organizational structure and participatory management from the viewpoints of employees of the department of sport and youth in northwest of Iran. the results of structural equation modeling showed that the model of the relationship between information technology, organizational structure and corporate governance of the goodness of fit is good. The total result is that using Information Technology and appropriate structure with complexity, formality and right concentration makes more active participation of staff and flourishing creativity.