نشریه پژوهش در ورزش تربیتی
پیاپی 11 (پاییز و زمستان 1395)

The Purpose of the present study was pathology of sport associations in Physical Education Administration of Ministry of Science, Research and Technology. This study is a qualitative research which conducted through half-structured interviews for data gathering. Grounded theory approach was implied to determine research scheme, selecting participants and gathering data, arranging data, analyzing and theory making. Sampling method was snowball approach which 38 people were determined according to theoretical saturation. Statistical samples included past and current managers of physical education administration, all the current staff of this department and administers of sport associations. According to the results of interviews was identified 64 signs in the open coding. Then in the axial coding Were classified 14 Components which were independency of sport associations, sport structure, research and education, budgeting, human resource, facilities, student desire for sport, annual planning for associations, categorizing universities, university sport, organizational interactions and guidelines, qualification, expectation from sport associations, monitoring and control. According to the findings, the most important factor that could be the core factor was independency of sport associations. Then in selective coding, with respect to the components identified, the general theory proposed, Appointed strengthen of situation of sport associations and refer them in development and progress of sports in Iran's university sport. Eventually is proposed to maintain independence, Student Sports Association under the supervision of the Physical Education Department of the Ministry of Science, Research and Technology and coordinated by Student Sports Federation to the survival of the organization and operation pay.

One common aspect of all human beings, regardless of education level, income level, location and so on, is that they are consumers. The key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. So aim of this study was to investigate the role of mix marketing on sports consumer behavior. This research was survey- descriptive. The study population were included all sports management faculty members in the country. The sampling method was random. Based on the PASS statistical software, research sample size was determined in the range of 84 to 154 people. Data collection instrument was a questionnaire consisting of 38 questions. The validity of questionnaire was content and constructs validity. Reliability of questionnaire according to Cronbach alpha was 0.87. In order to data analyzing was used structural equation modeling and analytic hierarchy process (AHP). The results showed that mix marketing have a significant positive effect on sports consumer behavior. Also social factors prioritize results showed that product with the relative weight of 0.281 is the most important component of mix marketing and then are located service quality (0.221), price (0.175), place (0.108), promotion (.0108) and brand character (0.108). In this study found companies to gain competitive advantage should have be given to customers and meet their needs (better than competitors). In addition, customers buy products with different trends that should be considered in formulating marketing strategies.

The purpose of this study was to comparison study to the factors affecting on institutionalization of sport among students. This research is an empirical descriptive survey. The population of this study consisted of all the students attending Ferdowsi University of Mashhad (24078 students). Using Cochran Formula and an alpha level of 0.05, 380 students were selected as the sample of the study. Jami's questionnaire (2015) including economic, social, cultural, managerial, infrastructural, and motivational factors and also sports places was used to gather the data of the study. The content validity and reliability of the questionnaire were confirmed by experts and also the mean internal reliability for the five factors included in the questionnaire was 0.812. Descriptive statistics (percentage, mean, standard deviation, normal probability curve) and inferential statistics (Including one sample t test and repeated measure and Bonferroni post-hoc) were used to analyze the data. The results showed that all the five factors mentioned before are effective for the institutionalization of sport among the students and the authorities should pay attention to such factors.

Today, elite athlete’s lifestyle is at the center of public attention. The goal of this qualitative study reproduces the concept of Iranian elite athlete’s lifestyles by using Glaserian Approach of Grounded Theory to be done. Glaserian Approach wants to discover main concern of participants and basic social process to solve it. For this purpose, 19 experts aware of the Iranian athletes’ lifestyle selected by targeted and snowball for depth unstructured interviews and the data simultaneously analyzed by using a set of open, theoretical, selective coding and memos. The validity and reliability of research were evaluated with confirmation of findings by four participants. The results showed that the main concern of participants was “lack of professional in Iranian athlete’s life, the core category of study was “Professional Thinking” and the basic social process was “moving towards Professionalism”. Emotional Competencies, Life Visions, Financial Literacy, Responsibility, Consumption, Leisure, Personal Issues and Religious Behaviors were determined other categories of lifestyle that are affected by professional thinking. The categories of basic social process classified in three levels of macro, meso and micro that can fix the main concern of participants over time. Overall, elite athlete lifestyle is a guide for action in sport and non-sport issue of life. The findings can be applied for examine different aspects of elite athletes’ lifestyle such as effective factors and objective components.

Analysis of service quality enables management not only to prevent quality decline but also allocate the limited financial resources to more important areas. Therefore, the aim of this study was to investigate the quality of services in the Sports facilities of Azerbaijan Shahid Madani University using SERVQUAL model. This survey was descriptive which 327 users of the university facility (students, staff and teachers) participated in it as sample. Data were collected using 22-items SERVQUAL questionnaire that measures five dimensions of service quality (Tangibles, reliability, responsiveness, assurance and empathy) in perception and expectation sections. Analyzing using statistical tests of Wilcoxon and Friedman indicated that in the perception section (existing situation), Assurance dimension (4.59±1.38) was at the best situation followed by responsiveness, reliability, empathy and tangibles in order of priority. In the expectation section, also, Assurance dimension (6.15±0.98) was in first rank of responders’ emphasis. After that the dimensions of empathy, responsiveness, reliability and tangibles, were highlighted respectively. Moreover, the results showed that there are negative significant gaps between existing and desired situations in all five dimensions of service quality of the university’s sport facilities (P

This study investigates Processes of Exercise Behavior Change on the basis of famous Trans theoretical model (Prochaska et al, 1986). The number of 292 students (144 boys and 148 girls) were selected by multi-stage clustered. Then, they completed Stages of Exercise Behavior Change (SEBC) (Cardinal, 1997, and Processes of change (Nigg, 2001) questionnaires. For data analysis, ANOVA and Multiple Discriminant Function Analysis tests were used. The results showed that in behavioral processes (no cognitive) there was significant difference between SEBC (P