The methods for increasing organizational creativity in Gas Company in the East, West Azarbaijan, Ardabil and Zanjan provinces

Today, human resources are emphasized as the most principle organizational wealth, and organizations try to attract, absorb, and upbring qualitative and creative human forces to be able to compete. This research was done in four gas companies of East and West Azarbaijan, Ardabil and Zanjan provinces in 2011 to identify the most important effective factors on organizational creativity. This is a survey and type research and is done in application style. The statistical population was all the company's employees and sample size consisted of 672 employees. Questionnaires were used to gather data and SPSS was used to analyze date. The main goal of this research was the study of factors increasing of organizational creativity in these companies. Generally, the results showed that there are three main factors: individual, group, and organizational variables influencing organizational creativity. But, the organizational variables affect more than group and individual factors, and group variables affect on organizational creativity more than individual variables.