An examination of some factors influencing the urge to buy impulsively

Impulse Buying, which is perceived as unplanned purchases, and its important contribution to consumer's shopping, has been regarded as an important consumer behavior by market specialists over the past four decades. A model of the precursors of Urge to Buy Impulsively is presented and empirically tested with data drawn at one point in time (During post-shopping questionnaire filling) from some urban shopping centers. Analysis of the data utilizing LISREL8.5 supported many of the predictions. Situational variables (time available and money available) and individual difference variables (shopping enjoyment and impulse buying tendency) were found to influence a set of endogenous variables, including positive and negative effect, browsing activity and ultimately urge to buy impulsively. Whether or not an impulse buying behavior occurred, the research has scrutinized the various aspects of the idea.