A Study of the role of Youth's Motivations in Terms of Music Consumption

The role of youth’s motivations in terms of music consumption has been studied in this article. Music, as a cultural innovation, is increasingly spreading among people’s life. Materials used in the article have been collected from three age groups of the youth in Bandar Abbas. Results show that cognitive motivation, escape from stress, personal cohesiveness and social cohesiveness are the most effective factors of the music type to which the youth listen. Emotive motivation has no effect on music consumption.