Designing Mobile Commerce Business Model in Infrastructure management: Osterwalder Business Model Ontology Approach

Today we need making use of mobile business models with covering all mobile commerce features. mobile business models have value for customers When reflect mobile value proposition such as ubiquity, convenience, localization, and personalization. In this study we consideration effective factors in designing infrastructure management and product section of mobile business models. Consequently we endorse infrastructure management and product in mobile commerce business models. In this manner with Meta synthesis approach factors extract. We use T test, Bonferroni-test, correlation analysis and regression analysis for approving extracted factors. Result of this research shows that infrastructures factors have positive effect on product factors in mobile commerce business models. This study will be applicable for actors in mobile commerce value network consist of banks, operators, value added service providers and et al.