Persuasion, its Norms and Criteria, and the Way it Influences the Opinions of people from the View of the holy Qur'än

Persuasion is a communicative process whose main aim is to convey information by influencing the audience. According to existing definitions, explanations, and methods of persuasion, persuasive effectiveness is mostly attained by means of imposition and deception through persuasion. Although Qur'änic verses and doctrines support persuasion and use of influential persuasive methods in conveying ideas and thoughts to people, they never agree with deception through persuasion. Therefore, we can attain some criteria for persuasion consulting the Glorious Quran. Using confessional approach to the Qur'änic verses, the present paper discusses the most important criteria for any persuasive activity. To analyze the Qur'änic doctrines and propositions, theological and interpretive approaches have been used. "Freedom of thought" and" applying proper devices" is among the important criteria for any persuasive process. Applying illegal devices and these methods which deprive audience from 'freedom of thought' and 'decision making' are considered as persuasion through deception and an illegal act. The Glorious Quran warns its audience not to be influenced by persuasion through deception.