Identifying and Prioritizing Target Exports Markets for ICT Products

Information and communications technology (ICT) industry plays a significant role in trade throughout the world. Iran’s export volume of ICT products is low compared to other countries. This article aims to identify and prioritize the ICT products target markets in order to increase export competitiveness in Iran. The ICT products and export's Indicators are considered using the data over the period 2003-2007. Firstly, 10 ICT products are selected according to their exports value and based on the revealed comparative advantage (RCA) index. Secondly, the export markets are identified over the world. TOPSIS technique is employed to identify the target markets. The results of this study show that most of the top prioritized markets for almost all 10 products belong to Asia, more specifically, Middle East, Central Asia and Caucasus regions.