A Model for Perceptual Development of e-Commerce in Small and Medium Sized Enterprises in Iran

This paper introduces a model for e-Commerce development in small and medium sized enterprises in Iran. The model is empirically examined in 300 SMEs spread all over the country where they are active in different industrial fields. In the group of conceptual variables, six indicators are defined. They include external social norms, social outputs, the perceived usefulness, perceived ease of use, emotions and feelings, and trust. The results confirm that there are statistically significant relationship between all conceptual indicators and e-Commerce development except Trust.