A Historical Analysis of Public Science Communication of Science in Iran; the Case ofthe Public Science Magazines published between during 1910- and 2010

This study e purpose of this research is to studyilluminates some lights on dissemination of public science communication dissemination of science magazines as a possible contributive factor to the that might be responsible for some of the structural changes in the public science communication of Science in Iranian society The purpose of this study is to evaluate service quality level in public libraries against Six Sigma quality level by combining SERVQUAL and Six Sigma techniques. A historical analysis of In this research a historical/documentary methodology have been used. Ducumentssome documents representing the status of and files which were related to status ofS science in Iran was conductedwere selected. It also conducted a content analysis n addition,of a random samples of public science magazines. were selected and they were analyzed in terms of their content and orientation. As the sample included documents with Such sampling took place in a situation in which there was no systematic record, the study also created a list of these documents of listings about these magazines existed prior to the date that we did it for the first time. The findings study revealed that show that suchthe magazines have played at least three roles in changing the cultural space of Iranian society. These roles includewere:; a) 1 introducing the infrastructure needed ral necessities for development of Sscience; b), 2- commemoration, admiration and and appreciation and acknowledgement of science by magazines; c), and; 3- quantitative development in the of corresponding public science communication of Science institutions This is an applied study conducted as a survey. The population consists of all SANAEE public library members. Through simple random selection, 217 people are chosen. SERVQUAL questionnaire is used as research tool. Results show that the most satisfactory was “Reliability” dimension. Other dimensions, including “Tangibles”, “Empathy”, “Assurance” and “Responsiveness” are in next ranks respectively. Originality/value: This research is the first one which has dealt with the role of popular public science magazines in structural changes of in Iran. With Cconsidering public science magazines as a cultural space, it is an attempt tothis study illuminate the role of such magazines in the formation and changes transformation of in the structure of public science communication of Science in Iran.