An Analytical overview on acceptance of innovation and innovation diffusion theory for proposing a conceptual model for acceptance of information and information diffusion

Acceptance of information and information diffusion are the traditional concepts that can be reviewed from another point of view. Acceptance of innovation and innovation diffusion model are starting points for analyzing these concepts. These concepts have an important role in designing systems and popularization of sciences. In addition، it is considerable in library and information studies which is integrated with information and information management. It has an important role in information seeking behavior، too. In this article، first with consideration of acceptance of innovation and its items andcharacteristics، we generalize this theory to acceptance of information. Second، the relationship between acceptance of information and Ellis information seeking behavior mention and their common point introduce. Then we introduce a conceptual model for acceptance of information. Finally with consideration of roll of social networks in information diffusion، we discuss information diffusion in association with models in these networks.