Explaining the Role of Transferring Technology in Fuzzy QFD for Competitiveness of Product (Case Study: Iran Transfo Rey Corporation)

Nowadays، with increasing competition among companies، producing product or a service that is consistent with customers’ requirements is an important problem. In other words، companies should identify customers’ requirements in a suitable manner and should implement them in technical requirements of their products. Also، for feasibility of technical product requirements، the conflicts between these requirements must be eliminated in the shortest possible time. This research introduces a tool for designing transformers on the basis of customers’ requirements in Iran Transfo Rey Corporation. For this purpose first the researcher used Fuzzy Quality Function Deployment (QFD). In the process of House of Quality (HOQ) the Fuzzy Analytical Hierarchy Process (FAHP) was used for weighting the customers’ requirements and Super Decisions Software was used for calculating the reliability of the questionnaire. In the HOQ output، the importance of technical designing was expressed on the basis of customers’ requirements. But there was a conflict between these technical requirements. Therefore، we used TRIZ tools based on the importance of these requirements for elimination the conflicts in the shortest possible time، and this means transferring technology.