An Analysis of Citizen's Attitude toward Tourism Efficiency (Utility) Factors in Abbasabad Tourism Complex of the City of Behshahr

The complex of Abbasabad in Behshahr is one of the most visited places by tourists in the province ofMazandaran. It could not however obtain a suitable place in attracting national and international tourists. The present article is prepared using the descriptive-analytical method with the aim of recognizing and knowing the desirability of tourism elements in Abbasabad complex in Behshahr. The statistical populatin of this research are residents of Behshahr. The performed analyze through the single domain T test indicates that the most desirability of this complex from the viewpoint of statistical universe (with 41.5 percent of responds) is related to “natural attractions” and the least desirability is also related to “the residential facilities” with 26.5 percent frequency.