Kurdistan's ecotourism development Strategies with applied of SWOT and QSPM model

One of the most important destinations is nature. In terms of natural and cultural attractions, Iran is among five top countries and in terms of historical attractions has been ranked 10. Kurdistan Province is one of the richest provinces in terms of natural attractions. Analyzing of strengthens, weakness, opportunities and threats of ecotourism activity in Kurdistan and offering strategies for its sustainable development is main aim of this research. The study by applied of SWOT and QSPM is analytical – descriptive research which is based on filed study (Questionnaire). For scientific analysis SWOT and Quantitative Strategic Planning Matrix (QSPM) is used. According findings in the matrix of evaluation of inner factors (strength, weak), sum of total mark was 2/43 which shows that strength are lower than weeks. This situation shows that management of ecotourism activities in field of inner factors is weak. The matrix of evaluation of external factors (opportunity, threat) with total mark of 2/91 indicated that in the existing situation, powering strength in contrast of threat can be strategic respond. So ST is the best approach toward development of ecotourism activities in Kurdistan.