Using QSPM in SWOT Analysis as a Tool for Strategic Planning Case Study of SAIPA Auto-Manufacturing Group

Today, one of the secrets of success of any organization is the ability to analyze itself. Indeed, correct performance of the company is the result of management appropriate interaction with the external and internal environments. Efforts to improve strategic development process of the company lead to a range of attitudes. SWOT is a very popular tool for strategic planning. It is a good tool and technique for analyzing internal and external factors of the organization, but it has some deficiencies in measuring and evaluating, since it is depended upon the qualitative analysis of planning process. So, an efficient procedure for strategic planning is that, after examining internal and external factors, SWOT matrix and then QSPM can be created. SWOT, as a tool of analyzing, can be used to evaluate QSPM. QSPM is used for comparing and ranking the key internal and external elements and it can reduce the possibility of overlooking or inadequate weighing the factors. This article provides a report of internal and external factors, SWOT and finally QSPM in Iranian Auto-manufacturing industry as a case study of Saipa Automanufacturing company. It can be a turning point for the industry to identify the current problems and to provide an overall strategy for future business conditions better than competitors. According to the conclusions drawn from this analysis, organizations should look at downsizing and selling the losing companies, and then invest in the supply chain to access to the new export markets for the products.