Social Factors Affecting the Promotion of Innovation Management in Agricultural and Rural Cooperatives of Tehran Province

The purpose of this study was to examine the affective social factors in promoting innovation management of agricultural and rural cooperatives of Tehran province. This research was a descriptive- correlation type and the total population of this study were 695 managers and board members of agricultural and rural cooperatives in Tehran province. Based on the Cochran formula, 128 respondents were selected through proportional random sampling method. Validity of questionnaire was confirmed by the experts in this field. Reliability of questionnaire was measured by Cronbach alpha and it was determined to be between 0.87- 0.98. Analysis of data was done by SPSS software version 16. The result of study showed that the impact of social factors on enhancing innovation management was in medium range. Results of stepwise multiple regression analysis indicated that increasing cooperation and interaction between managers and members of cooperative about innovation¸ beliefs of members about innovation in cooperative and interaction between agricultural cooperatives to exchange their experiences in the field of innovation explained 55.2 percent of the variation in perception of respondents about promoting innovation management in agricultural and rural cooperatives.