Investigating Corporate Entrepreneurship in Shabahang Shahriar Cooperative Company

According to the evidence, Shahriar Cooperative Company is one of the successful rural co-operatives in the field of innovation and entrepreneurship. Therefore, investigation of entrepreneurial approach of this company and its determinants seems useful in order to introduce an empirical model of entrepreneurial rural co-operatives. This case study research aimed to investigate corporate entrepreneurship in Shabahang Shahriyar cooperative company. Statistical population of this research consisted of all the managers and staff of this company (N=250). According to Krejcie and Morgan table, size of the sample was determined (n=152). The respondents were chosen through simple random sampling technique. Content validity of the questionnaire as research tool was confirmed by a panel of experts in mentioned company. Calculated Coronbach alpha coefficients were between α=0.71 to α=0.97 revealed that the reliability of the questionnaire was suitable. According to the results of Friedman test, some components of corporate entrepreneurship, such “management support” and “work discretion” get higher prioritiy. Explanatory factor analysis led to extract six factors which named as: “institutionalized interactions”, “budgeting”, “credit allocation”, “social supports”, “customer orientation” and “management performance”. These factors explained 67.835 variance of corporate entrepreneurship, totally. The results of compare means tests showed a significant difference between two groups of respondents which received pre-service training and whom not received pre-service training regarding corporate entrepreneurship. These results revealed a significant difference between members and non-members of the cooperative regarding corporate entrepreneurship. Also, respondents who have intended to self-employment and respondents who have not indented to self-employment have significant difference regarding corporate entrepreneurship. According to the results of stepwise regression, linear function of “marketing, product supply, customer orientation, job satisfaction and social supports” explained 51.1% of variance of “corporate entrepreneurship”.