An Image of the Consumer Culture of Iranian Society Using Data from a National Survey on Leisure Time Activities

Since today’s consumer culture is regarded as the main characteristic of modern culture، and the Iranian society’s culture، as a result of influential cultural exchanges، is considered a culture in transition to the modern state، providing an image of the consumer culture of the Iranian society can contribute to a careful analysis of its transition from the traditional society to a modern society. In the present article، the data from the national survey on cultural inclinations and social attitudes، which dealt with leisure time activities in Iran، has been analyzed using secondary analysis method. Since the patterns of leisure time activities are among the main components of consumer culture، attempt has been made to present a critical portrait of the consumer culture of Iranian society، through typologies and secondary classifications of the data from the aforesaid survey. The statistical universe of the research، whose data has been used in the present article، includes all the cities and villages in Iran. The sample was collected using multi-stage cluster method. Finally، the result of the analysis of the collected data indicated that the pattern of leisure time activities can be divided into six groups، each of which denotes a certain form of consumer culture in the Iranian society.