The Relationship between Using Mass Media (with Emphasis on TV) and Promotion of Teacher's Environmental Literacy

The present study aimed to examine the role of mass media (with emphasis on TV) in promoting environmental literacy in secondary school teachers in Tehran. The nature and purpose of this study was applied، and in terms of research method it was descriptive and correlational. The statistical society included a total of 9899 secondary school teachers in Tehran among which 370 were selected as a sample from 19 districts of Tehran using cluster sampling and Cochran formula. The tool for collecting data was researcher-made questionnaire whose content and face validity were approved by environment and education experts. The reliability of the questionnaire based on Chronbach''s alpha coefficient was 0. 79. The data were analyzed using descriptive statistics (frequency and percentage) and inferential statistics (Pearson''s correlation and multiple Regression) as well as SPSS software. The results indicated that there was a relationship between the amount of watching media (with emphasis on TV) and the level of knowledge، attitude، behavior and the overall environmental literacy of teachers. Further، multiple logistic regression analysis showed that، according to multiple correlation coefficient (R=0. 809)، the intensity of the relationship between the criterion and predictor variables was very strong and effective.