Using commercial marketing approach to deliver health and prevention: helping to promote self-care

Self-care is a series of learned actions and goal-directed activities done by individuals in order to provide، maintain، and promote health. Self-care activities involve health promotion، disease prevention، treatment of diseases and injuries، and treatment of chronic diseases. Although the impact of the self-care on improvement of health outcomes and reduction of costs are proven in numerous studies، implementation of self-care programs requires systematic educational and supportive interventions provided by health care providers including nurses to overcome health problems.