Designing and Building Internet Brand Strategy and Customer Loyalty

With the entering of new technologies and the creation of new market trends, already balanced power from the company to the customer. Internet is a new tool, for market development ,increase the revenue and speed up business and, companies looking for redefine their brand and marketing. Due to the distinctive characteristics of the Internet and its capacity, brand concept is the way for companies that they can reduce the time of purchase process for the customer in Searching and comparing it with other brands to buy. Nowadays, the Internet Make the dynamic and complex components and elements to create a brand strategy, especially in the immediate communication case and mass markets. Because of the distinctive features for customers loyalty, many firms to looking for new strategies to developing their e-brand.To increase the success of creating a brand, companies must consider the strategies, including: creating an online brand, for gaining more points, investigating a systematic process to understand, attract, committed to build, maintain and retain customers, and learn about the target customers, create awareness about their sites to increase their trust with the stronger communication plan for the target customers by especial message, specific techniques to provide a shopping experience with the best quality, strong communications plan, brand compatibility, delivering according to the brand promise, these case crate trust and attract customers to use and, ,finally create a successful brand.