Analyzing the Effective Factors in Interactive Banner Advertising on Tourists

Currently، tourism industry is considered as one of the most attractive and profitable industries in the world and advertising in this field has an important role. One of the widest and cheapest advertising media is Internet. Through Internet advertising، we can achieve the potential tourists with lower cost and tracking tourists in this way is much easier. Since a small number of studies have been done about the effectiveness of online advertising in tourism industry، the present study provides an evolved model to evaluate the effective factors of interactive banners and their effectiveness on attracting the potential tourists and to investigate the relationships between these factors.