Strategic renewal, parallel renewals implementation, and leveraging role of organizational structure

This research studies the process of strategic renewal and completes an extant process model. It has taken a pace forward to develop a process model through assessing extant process models and reviewing change management literature besides investigating some cases of successful renewals. For this purpose، a successful Iranian organization has been selected to be examined deeply through an embedded single case study. Our findings suggest that to be successful in the process of strategic renewal implementation in business domain، parallel renewals in structure، processes، and knowledge should occur consequently. In other words، successful implementation of strategic renewal in business systems requires some renewals in organizational systems. Having a process similar in steps with the target’s one، these renewals may be triggered either from the interpretation part of the target renewal for planned renewals or from the integration part for the unplanned ones. Among key elements of an organization، structure works as a leverage to facilitate implementation of renewals in different characteristics during the time.