Student's Attitude Toward the Media with Emphasis on Satellites T.V. Channels and its Consequences

This article is an analytical discussion which puts forward a viewpoint on the Student's attitude toward satellites Persian language T.V. channels and its consequences among university students. The method of the research is survey and statistical community of the research included students of twenty universities in fifteen provinces from B.A. level and up in 91-92 academic year and stratified random sampling in applied. Data collection tool is questionnaire and data analysis software is SPSS. The results of the survey indicate a significant relationship between social-economical base, faithfulness, student's social participation and their attitude toward satellites T.V. channels. There is also a significant relationship between social-economical base, faithfulness, student's social participation and student's confidence in satellites T.V. channels. On the other hand there is no significant relationship between student's social participation, faithfulness and their attitude toward satellites T.V. channels. The author of the survey conclude the causes of Student's attitude toward the satellites T.V. channels and their effectiveness is a complex process which is related to many variables and factors. Some of the factors are as follow: environmental and social circumstances, family and educational bases, psychological aspects, access and media facilities, spiritual benefit, the rate of satisfaction in using the media…