Farmer's educational needs assessment related to quality management of agricultural products (Case study: Chaharmahal-va-Bakhtiari Province)

The purpose of this study was to assess educational needs of Chaharmahal-va-Bakhtiari's farmers related to quality management of agricultural products. The research method was descriptive-correlational. 398 farmers have been selected through random and multi stage stratified sampling method. The questionnaire of Borich's needs assessment model was used to collecting data. Findings of study show the priority of farmer's educational needs as follow: 1. Storage of agricultural products, 2. Process of agricultural products, 3. Packing agricultural products, 4. Familiarity with the customer's behavior, 5. Marketing skills of agricultural products, 6. Agricultural practices influencing the quality of products. The amount of correlational coefficients indicates that there is significant and direct relationship between age and agricultural experience with the rate of educational needs. A significant but reverse relationship between farmer's education years and monthly income with the rate of their educational needs have been found. No significant relationships between land tenure size with the rate of educational need has been found.