Survey of Determine of Basic Factors Athletes Loyalty Level of National Teams on Sports Brands and Clothes

The purpose of this study the amount of loyalty to the clothes & brands of sports federations, athletes, national teams and the sport was a major factor. Total 428 persons (261 males, 167 females) who were in the age range 14 to 53 years, the revised questionnaire was used for the sports apparel brand loyalty Revised evaluation of eleven brand names, product quality, price, style, product, store environment, advertising, quality of service, influence of others, social class, lifestyle and advertising volume evaluates to with software developed using statistical software SPSS19 and multivariate analysis of variance (ANOVA), entropy and t-test for the group - independent were analyzed. The numbers of brands have been reported; the first priority of the participant's three brands, Adidas 54.5%, Nike 39.1% and Majid 6.5% was the Adidas with 54.4% contribution is allocated to the highest. Among various factors, advertising, lifestyle, and the volume of advertising were most important for the participants. According to our results, all factors considered on a national level of loyalty towards brands, sports teams and athletes have an influence. Influence of variables such as advertising, lifestyle and the volume of advertising on the loyalty of men more than women and were significantly different. Entropy analysis showed that the Propaganda, store environment, influence of the others rated the degree of loyalty to national team athletes are sporting brands.