Rural Marketing Firms: Strategy for entrepreneurship and development of agricultural systems
Phenomena rural marketing is a new and challenging issue in Iran, although it has a old history over than half a century in the world. Also, it has not been serious consider by program planners and officials in our country. As a result it caused unsustainability in socio-economic condition ruralp roducers, especially agricultural systems. Applied recommended sterategy have not been successful, like rural cooperatives. Hence, the central idea of this paper is to propose a solution. Critical Methods was applied for this purpose. Based on finding, Rural marketing firms have a potentioal for entrepreneurship and solution markrting of agricultural section.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.