Basics of Liability Driving from Advertising

The current paper aims to examine the liability observed in sphere of presentation of goods and services with the infraction of special codes and regulations related to advertising or general codes or regulations of liability with contractual or non-contractual basis. Specifically، there are not any mentions about all kinds of these liabilities in the rules of Iran. The current research، which is conducted using descriptive method and legal analysis، examines what liabilities can be presented and also which of contractual basis or non-contractual foundations cover them in the light of advertising. This paper first provides the meaning of liability derived from advertising and then describes all kinds of contractual liability arising from defect، misrepresentation، fault، breach of implied terms. Finally، the liability arising from deception، loss، causation، firm offer in the light of advertising as well as its conditions are explained.