Investigate the Status of Financial Support Rural Tourism Businesses Together with a Network Analysis Approach (Case Study: Haraz Road Restaurants)

Message:
Abstract:
Purpose
The aim of the present study is investigate the status of financial support rural tourism businesses together with a network analysis approach in Haraz road restaurants.
Methodology
Research method is descriptive - analytic survey was conducted. Population, the number 76 was the Haraz Road restaurant owner's matrix a questionnaire was administered to determine the relationships between them. Also the theory and network analysis model and using Ucinet software and Density tests, degrees, reciprocity, transferability, EI, etc. to analyze data from a variety of graphs to show the relationship has benefited.
Finding
The overall results of this study indicate that the restaurant is poor cooperation network. The best in the local restaurants where the local cross-reference to understand the relationship seen. Non-native restaurant owners have the worst relationship with others. But since all non-local investors with a predetermined plan, sufficient capital, education, etc. are good in Business and consumer have more success than local restaurants. Many restaurants also wants a relationship with other partners in the presence of favorable conditions.Research limitation: The high cost and completion time, according to the extent of the study area, the main challenge facing researchers in the study.Original/value: The significance of this paper is a new approach that can be used in the planning of tourism development.
Language:
Persian
Published:
Journal of Research and Rural Planning, Volume:4 Issue: 2, 2015
Pages:
127 to 141
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