Theoretical Foundation of Accepting Preach, ittiaz, Based on Quran and Hadith

This study aims at investigating the theoretical framework of preach acceptance based on Quran and Hadith. Adopting library-descriptive and content analysis methods, the paper is an attempt to investigate and discover the elements effective in acceptance of preaches followed by studying the relations between them and identifying the system governing them. The findings of the study indicated that faith, virtue, reason, asceticism, internal preacher, soft heart and consciousness are among the effective elements in accepting preaches being classified into three groups of cognitive, emotional and operational elements. Accordingly, the theoretical framework of accepting preaches is based on rational self, emotional self, inhibitor self and preacher self. On the one hand, these four “selves” shall be created and strengthened in individuals before preaching that is a duty of the advertising and educational systems. On the other hand, by designing its evaluation instrument, recognizing the people who accept preach could be distinguished from those who do not accept it.