Youth Trends to Domestic and Foreign Goods in Yazd and Its Predictors

The study is to examine the attitudes of the youth in Yazd to consume foreign and Iranian goods and its relation to nationality, trend to other country, price and quality of goods. The population was all of the15 to 29 year old youth in Yazd and sampling method was the cluster sampling. Based on information from the Governor of Yazd, Yazd regions to 120 clusters. So, 40 clusters randomly selected and researchers referenced to homes where there were young people in the age range down to complete the questionnaire. According to Cochran's sample size formula, 386 were considered. 2 questionnaires were used as measurements tools: Questionnaire of foreign goods with three subscale nationality tendencies, the trend towards foreign products and trend to travel. Another scale was Goods for over 12 countries in 6 Product. Factor analysis was used to confirm the validity of the results was good and reliability index in two tools were good. Based on the results obtained in the different age groups were not significant tendency goods. Based on the results orientation of foreign goods excluding food other five goods were preferred than domestic goods, the relation between domestic goods and nationality, price and quality were significant and direct, but reverse and significant with foreign trend. Results showed that as it was seen in other countries, trend to foreign goods was predicted by trend to foreign travel and nationality was predicted trends to domestic goods.