A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran

One of the main factors influencing consumer behavior is economic conditions. This research has been done on the subject of "A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran". The purpose of this research is analyzing the effects of decreased purchasing power on the consumer in detergent products. In this research different factors affecting the consumer behavior, the way these factors enter the consumer black box and are processed under the influence of motivations, attitudes, perceptions, and learning have been discussed. This research is categorized as a descriptive – survey study. The research is categorized as an application survey on a purpose basis. Questionnaires were used for data collecting. 440 questionnaires were distributed and 384 of them were used for analysis. Based on the results of the survey, after processing collected data, all five hypotheses were confirmed. The results show that decreasing purchasing power has had an effect on all stages of the consumer behavior process.