Meaning Reconstruction of Life Style Change among Lor Women in Yasuj City

Life style reflects people's preferences and interests and is presented in various domains of life such as leisure time, home furniture, manners of speaking, music style, clothes, make up and appearance. The aim of this study was to understand and interpret life style change among women from Yasouj. This is a qualitative study and it was carried out through grounded theory. The sample of the study consisted of 52 women from Yasouj that were selected through purposive sampling. Interviews went on until saturation was achieved. Semi-structured interview and observation were used to collect the data. Collected data was analyzed through theoretical coding method. In open-coding phase, 39 concepts and in axial-coding phase 8 categories were obtained. The category of "deconstruction of life style" was revealed as the core category. The results showed that women in modern world have not constrained themselves to remain in traditional expected framework and they demand the latest models of technologies. With regarding the hardships of past life they seek to experience modern forms of family. Modern education, media, urbanization as casual conditions have influenced phenomenon of women's reconstruction of life style. The outcomes of this phenomenon included, transformation of values, body managementand fashionism.