Conceptualization of the Outcomes of the Desirable Quality of the Services by Mosques on the Basis of the Model of Effective Management of Mosques

Attraction, guidance and excellence are two aspects of the outcomes of services by mosques. Tis research is intended to identify the components and indicators of the outcomes of mosques’ services in these aspects which comprise their effective management. The method of conceptualization in this research is practical, individual conceptualization. Delphi’s method was employed to confirm the model. The data were collected from different scientific and religious sources. The component of attraction was divided into two subcomponents of presence and loyalty. The component of guidance and transcendence was divided into three subcomponents of sensual-emotional, cognitive-faith, and behavior. The opinion of the experts and with the application of Friedman Rank Test indicated that the component of guidance and transcendence is more important in attraction. It was also found out that presence was the most important subcomponents of attraction, and sensual-emotional subcomponent is the most important one in guidance and transcendence. Components of cognitive-faith and behavior occupied the lower ranks.