Communication Theory Challenges in the Twentieth Century Latin America

This is a descriptive- analytical approach to the appearance of communication sciences which comprises and explains the present historical situation. According to Latin America's communication theorists, communication sciences were inclined to two directions. The first is what caused functionalist- structuralist processes through mediation, a fact which was dictated by North American and European hegemony. It is an aggressive and threatening condition derived from semiotics, cultural imperialism, and dependence. But after the fall, Latin America continent, through technological tools, gets distant from its own codes, feelings, and personal knowledge, which has led to frustration. It establishes codes and models that consider the individual as receivers and as an active and critical agent.