Socio- Cultural Trauma of Advertizing in Journals of Qajar Era

“Advertising” is one of the important humanistic ways for dissemination of ideas and influencing others. This issue emerged in Iran by publication of the first journals contemporary to the reign of Naser al-Din Shah Qajar (1848-1896). Therefore, although the positive aspects of the advertising is aknowleged, pathology of them or their negative aspects which were heterogeneous with native culture should not be tolerated. Corresponding with this approach the main question of this research is that what is the relation between these traumas and the issue of propaganda and advertising? Approaches of this research represents this fact that according to the rules of advertising which changing the behavior of the society is the most important aim, there were an endeavor for contriving the economic, cultural and political ascendancy of the West in Iran by changing the taste of Iranian society, formation of the mood for consumerism, luxuriousness and the most important of all acceptance of Western identity in various aspects. Meanwhile, due to the incongruity of some contents of the advertising with the normal of the society especially the religious ones, the balance of the society had been threatened.