Studying the Role of Trust-building Capabilities in Making the Business of Management Consulting Firms Dynamic

Nowadays, building effective inter-organizational relationships is an important source of competitive advantage. Inter-organizational trust is one of the key factors which can strengthen these relationships. In the present research, the role of trust-building capabilities of management consulting firms in moderating the relationship between dynamic and operational capabilities is studied. The statistical population consisted of 340 management consulting firms of Iran which were members of Iran Management Consultant Association. To gather data, a 24 item questionnaire was distributed among the CEOs of these firms and finally 97 questionnaires were collected. To analyze data, variance-based structural equation modeling was used. SmartPLS3 was used in this regard. The results show that operational capabilities are stronger in firms which have stronger dynamic capabilities. Moreover, it is found that trust-building capabilities moderate the relationship between dynamic and operational capabilities.